WIFI Beacon™ is July Systems’ patented Location Analytics and Engagement technology that enables Wi-Fi access points with iBeacon type capabilities. Regardless of app being installed on the customer’s device or not, WIFI Beacon™ automatically detects and proactively engages ALL smartphone users. The technology is platform agnostic and engages users across every mobile OS that exists today. It uses a combination of WiFi Captive Portal based on-boarding, WiFi location capabilities and SMS/Email notifications to create a virtual beacon experience that works for all users (with or without app). It will also seamlessly leverage existing Bluetooth Beacons if available to further enhance the user experience from apps. In real world deployments, WIFI Beacon™ has a enabled customers to reach 98% of the users connecting to WiFi at their location instead of only targeting the small percentage of users who have the app installed.
FOUR TOP FEATURES
How WIFI Beacon™ Can Help?
Proactive, seamless, powerful and real-time technology
Engages 100% smartphone users
Irrespective of your app being installed on the customer (customer’s) device or not, WIFI Beacon™ automatically detects and proactively engages ALL smartphone users.
Powerful and Effective Business Rule Engine
A simple but powerful rules engine that enables precise targeting to ensure contextually relevant communication at the right time and at the right place.
Maps customer’s real identity with network device identity
Seamlessly maps customer’s user identity (loyalty, user/employee identity etc) with device OEM ID, carrier SMS ID/phone number and App ID.
Eliminates need for specialized hardware
Allows you to leverage your existing WiFi setup. Existing Wi-Fi hotspots take over the job of functioning as beacons.