from your Guest Wi-Fi Network
KNOW YOUR VISITORS
WITH PROXIMITY MX™
Proximity MX™ is cloud software that integrates with your existing WiFi network infrastructure. Using this platform at your location, you can discover abundance of visitor behavior. Gain analytics data such as number of visitors, visit frequency, dwell time, zones visited etc. through a user friendly dashboard. Proximity MX deciphers visitor’s position data within the building and maps the activity to the business identity of the visitor. It also provides extensive actionable insights to the business based on the visitor’s behavior patterns.
FOR PHYSICAL SPACES
Our web dashboard provides a centralized view of your all global locations using your WiFi infrastructure. Understand visitor behavior across all your locations, build data-driven visitor personas and discover actionable insights. The reports section in the dashboard provides useful insights about at-location visitor behavior through various graphs and charts. Monitor trends, benchmark with other properties and predict visitor behavior. Quantify the impact of visitor activity on at-location behavior and transform location insights into business outcomes.
CREATE & MONITOR
OF YOUR VISTORS
Easily identify different types of visitors by creating tags based on their location and behavior trends specific to business needs and understand visitor behavior of those personas. Create personalized experiences for different types of at location visitor personas.
- Noah is a platinum member
- John is a weekday visitor
- Grace is weekend visitor
- Mark is a loyalty member
See how Proximity MX can digitize your physical spaces
Using Proximity MX at your airport, you can now discover a wealth of passenger behavior data such as travelers personas, visit frequency, dwell time, zones visited etc. You can enhance passenger experience, accessibility & satisfaction. Reduce operational cost & monetize at location behavioral data.Airports
Using Proximity MX at your convention center, you can gain actionable insights into attendee in-venue behavior and engage with them real-time. Connect the dots between the physical & digital experiences and integrate them into a seamless multichannel experience that is personalized for each visitor.Convention Centers
Proximity MX helps you recognize guests as they enter the hotel. Hotels can also engage guests with personalized, relevant local area information and shopping offers, on-property offers, restaurant and activity recommendations based on their past behavior.Hotels
Proximity MX allows you to identify visitors the moment they enter the mall. This location data can be analyzed to derive powerful insights into the behavior of each visitor. It can potentially transform the way you approach marketing, contracts with retailers and even design of the mall.Shopping Centers
Proximity MX enables retailers to deliver more precise, personalized offers to customers who increasingly want stores to engage with them on their own terms. And to demonstrate that they know them and their buying patterns. Create at-location, mobile-personalized engagement at a store by automatically detecting and proactively engaging smartphone users.Retail Stores
Proximity MX has the potential to significantly enhance the in stadium experience to keep fans coming back. Already, a number of stadiums offer free WiFi to cater to the ‘always online’ population because fans, especially millennials, are known to exit the stadium during half-time just because they don’t have internet connectivity.Stadiums