About this Whitepaper
The world of retail has entered a period of enormous transformation. Growth of online retail, rapid technological changes, and an increase in the number of retail channels – all these factors have come together to shape consumer expectations and threaten the existing store economics. As the retail environment becomes more complex, retailers are struggling to resolve the digital vs physical debate and find the best business strategy to meet the expectations of connected consumers.
This whitepaper addresses those justified concerns and provides insights into how retailers can leverage analytics to outcompete digital disruptors and drive more value within the four walls of their stores, all with the possibility of minimal disruption to existing processes. It goes beyond adopting immediate measures and lays down the roadmap for the ‘store of the future’ – a store that is connected, contextual and experiential.
- The current state of the retail industry
- How to leverage data to create exciting new in-store experiences
- The process of digitizing every aspect of the shopping journey
- How to target and engage the right customers
- Tracking the right metrics in retail
- Business outcomes of digitization
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