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How Location Analytics Can Create New Opportunities In A Retail Store

In a world permeated with online shopping, it’s sometimes easy to forget that traditional brick and mortar retail establishments with four walls have some competitive advantages over e-commerce retailers. For starters, customer service is never quite the same through a screen. Buying from a local retailer allows a level of trust even well-known internet platforms … Continue reading “How Location Analytics Can Create New Opportunities In A Retail Store”

Adapt to a Changing Retail Landscape in 2017

With dwindling profit margins, store closures, and a mass departure of key players in the retail industry, companies are looking into investing in digital technologies that will prepare them for a changing retail landscape. In an environment of new competitors, digitization, and emerging technologies, retailers have to be willing to adapt and open to … Continue reading “Adapt to a Changing Retail Landscape in 2017”

Going Local? Here Are 5 Secrets For A Successful Hyperlocal Marketing Strategy

It’s time for enterprises to go local in its reach. Hyper-localization is steadily emerging as an integral part of the marketing mix with enterprises and marketers, both finding it to be more effective in reaching out to customers and driving businesses. Let’s understand why hyper-localization has become so important and the five ways to keep … Continue reading “Going Local? Here Are 5 Secrets For A Successful Hyperlocal Marketing Strategy”

Customer Engagement: How Digitization Is Transforming Customer Engagement

In our last blog, we talked about Digitization and how essential it is to have a well-aligned digital and business strategy. Digitization has gathered momentum since its inception in the 1950s, and with an advent of the World Wide Web in the 90s, the life of the people was never the same. It completely changed … Continue reading “Customer Engagement: How Digitization Is Transforming Customer Engagement”

A Poorly Executed Loyalty Program Will Cost your Brand Image

An enterprise derives 80% of future profits from 20% of customers. It costs a business nearly five to six times more to sell to a new customer than to an existing one. Existing customers spend as high as 67% more than a new one. Customer retention is not something brands can ignore. Loyalty programs that … Continue reading “A Poorly Executed Loyalty Program Will Cost your Brand Image”

5 Ways to Use WiFi to Wow Your Customers

In 2020, there will be 24 billion devices connected in the wireless industry with a market prospect of 1.2 trillion. Undoubtedly Wi-Fi will play an enhanced strategic role for enterprises and customers alike. We’ve seen that a seamless Wi-Fi experience can be a game changer for your customer experience and here are industry trends to … Continue reading “5 Ways to Use WiFi to Wow Your Customers”

Why Proximity Marketing is the Next Big Thing in a Digital Age

Proximity Marketing and the 4Ps Nothing has influenced the world of marketing more than the Marketing Mix. In the late 1940s, E Jerome McCarthy introduced the world to the concept of the 4P’s: product, price, promotion, place. Of course, the 4Ps went through various iterations over the period and was followed by packaging, positioning, people … Continue reading “Why Proximity Marketing is the Next Big Thing in a Digital Age”

Your Customers Are Talking, Are You Listening?

“If I had asked people what they wanted, they would have said faster horses,” said Henry Ford in 1921 on the runaway success of his single, inexpensive, mass produced car — the Model T. Ford Motor Company sold out more than 60% of all cars it manufactured that year, but four years down the line … Continue reading “Your Customers Are Talking, Are You Listening?”

How Location Based Services Will Redefine the Traveler Experience in Airports

In the past decade, global air passenger traffic grew by 70%, a substantial increase showing people are traveling more today than they have ever done in history. Millennials, in particular, are a globe-trotting generation; traveling and nurturing life experiences happen to be one of their prominent life goals. They are constantly on a move– from … Continue reading “How Location Based Services Will Redefine the Traveler Experience in Airports”

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