Proximity MX™
RESTAURANT & CAFE ANALYTICS
Guest Analytics & Engagement
for Restaurants & Cafes

CONNECT &

KNOW YOUR GUESTS

TO GROW YOUR BUSINESS WITH PROXIMITY MX™

Proximity MX™ is cloud software that integrates with your existing WiFi network infrastructure. Using this platform at your restaurant or cafe, you can discover abundance of guest behavioral analytics and data such as number of visitors, their visit frequency, dwell time, zones visited etc. through a user friendly dashboard. Proximity MX deciphers visitor’s position data within the building and maps the activity to the high level business identity of the visitor and provides extensive actionable insights to the business based on the visitor’s behavior patterns.

GUEST ANALYTICS

DASHBOARD

FOR RESTAURANTS & CAFES

OProximity MX web dashboard provides a centralized view of your all global locations using your WiFi infrastructure. Understand guest behavior across all your locations, build data-driven location based customer personas and discover actionable insights. The reports section in the dashboard provides useful insights about at-location guest behavior through interactive graphs and charts. Monitor trends, benchmark with other properties and predict guest behavior. Quantify the impact of visitor activity on at-location behavior and transform location insights into business outcomes.

CREATE & MONITOR

LOCATION PERSONAS™

OF YOUR GUESTS

Easily identify different types of guests by creating tags based on their location and behavior trends specific to business needs and understand guest behavior of those personas. Create personalized experiences for different types of at location guest personas.

  • Noah, 33 yrs. Male
    Weekday business lunch visitor
  • John, 41 yrs. Male
    Usually visits with family on Friday nights
  • Grace, 35 yrs. Female
    Visits during weekends & likes to try new dishes
  • Ryan, 22 yrs. Male
    Prefers economical & healthy food

How Proximity MX can digitize your Restaurants or Cafes

  • Uses WiFi to acquire or associate the customer’s digital device identity by location and capture information

  • Provides deep insights into user behavior by profile, persona, location, enterprise identity and tags and allows for developing a unique user experience

  • Unlocks valuable at-location customer insights to gain a 360 degree view of customers for physical retargeting across online channels.

  • Turns siloed customer behavior data into actionable insights

  • Integrates seamlessly with backend enterprise, CRM & loyalty systems

  • Enables multi‐channel engagement (SMS, Email, Apps, Captive Portals)

Recent posts

Wi-Fi Analytics & Marketing Trends to Watch Out For in 2018

27th Dec 2017
What was once considered to be a junior cousin of cellular mobile data services has now exploded as the most promising technology. WiFi has become so much a part of people’s lives that the only time one thinks about it is when it doesn’t work. No wonder the WiFi ecosystem is constantly evolving, turbocharging businesses … Continue reading “Wi-Fi Analytics & Marketing Trends to Watch Out For in 2018”
Posted in Proximity Marketing, WiFi, WiFi Analytics | Leave a comment

How to Increase Customer Loyalty This Holiday Season Using WiFi and Mobile App

19th Dec 2017
According to PwC, 90% of consumers are likely to shop in store this holiday season. This is good news for store based retailers. However, here’s the catch: . So, it would be a rookie mistake to underestimate the role of mobile devices. The best strategy to drive sales and loyalty this holiday season is to … Continue reading “How to Increase Customer Loyalty This Holiday Season Using WiFi and Mobile App”
Posted in Customer Engagement, Proximity Marketing, WiFi | Leave a comment

July Systems Recognized as a Key Vendor in the WiFi Analytics Market

6th Dec 2017
The Wi-Fi Analytics Market is expected to grow from USD 2.94 Billion in 2017 to USD 10.72 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 29.54% during the forecast period. Though we never had any doubt that the Wifi Analytics market was on the cusp of substantial growth, the latest market research … Continue reading “July Systems Recognized as a Key Vendor in the WiFi Analytics Market”
Posted in IT Infrastructure, Location Analytics, WiFi, WiFi Analytics | Leave a comment
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July Systems | 533 Airport Blvd, Burlingame, CA 94010 USA | +1 650 685 2460