Proximity MX™
RESTAURANT & CAFE ANALYTICS
Guest Analytics & Engagement
for Restaurants & Cafes

CONNECT &

KNOW YOUR GUESTS

TO GROW YOUR BUSINESS WITH PROXIMITY MX™

Proximity MX™ is cloud software that integrates with your existing WiFi network infrastructure. Using this platform at your restaurant or cafe, you can discover abundance of guest behavioral analytics and data such as number of visitors, their visit frequency, dwell time, zones visited etc. through a user friendly dashboard. Proximity MX deciphers visitor’s position data within the building and maps the activity to the high level business identity of the visitor and provides extensive actionable insights to the business based on the visitor’s behavior patterns.

GUEST ANALYTICS

DASHBOARD

FOR RESTAURANTS & CAFES

OProximity MX web dashboard provides a centralized view of your all global locations using your WiFi infrastructure. Understand guest behavior across all your locations, build data-driven location based customer personas and discover actionable insights. The reports section in the dashboard provides useful insights about at-location guest behavior through interactive graphs and charts. Monitor trends, benchmark with other properties and predict guest behavior. Quantify the impact of visitor activity on at-location behavior and transform location insights into business outcomes.

CREATE & MONITOR

LOCATION PERSONAS™

OF YOUR GUESTS

Easily identify different types of guests by creating tags based on their location and behavior trends specific to business needs and understand guest behavior of those personas. Create personalized experiences for different types of at location guest personas.

  • Noah, 33 yrs. Male
    Weekday business lunch visitor
  • John, 41 yrs. Male
    Usually visits with family on Friday nights
  • Grace, 35 yrs. Female
    Visits during weekends & likes to try new dishes
  • Ryan, 22 yrs. Male
    Prefers economical & healthy food

How Proximity MX can digitize your Restaurants or Cafes

  • Uses WiFi to acquire or associate the customer’s digital device identity by location and capture information

  • Provides deep insights into user behavior by profile, persona, location, enterprise identity and tags and allows for developing a unique user experience

  • Unlocks valuable at-location customer insights to gain a 360 degree view of customers for physical retargeting across online channels.

  • Turns siloed customer behavior data into actionable insights

  • Integrates seamlessly with backend enterprise, CRM & loyalty systems

  • Enables multi‐channel engagement (SMS, Email, Apps, Captive Portals)

Recent posts

Captive Portals Done Right – Learn These Best Practices and Break the Myths

13th Mar 2018
Quite a few businesses who offer guest WiFi to their customers hoping to increase sales and customer loyalty end up seeing low conversion rates. The problem most likely is with their ‘captive portal’ page. For the uninitiated, a captive portal is the website-like page you see between clicking on the WiFi SSID and being able … Continue reading “Captive Portals Done Right – Learn These Best Practices and Break the Myths”
Posted in Airports, Customer Experience, Hospitality, Retail, Shopping Malls, Stadiums, WiFi | Tagged , , , , | Leave a comment

7 Lucrative Benefits of Offering Free In-Flight WiFi

27th Feb 2018
Different passengers may have different priorities when it comes to booking their flights but virtually every one of them regard instant, reliable internet as a given. Most airline operators are uncertain as to how exactly in-flight WiFi should be implemented. The question is not so much about whether or not in-flight WiFi is a good … Continue reading “7 Lucrative Benefits of Offering Free In-Flight WiFi”
Posted in IT Infrastructure, WiFi, WiFi Analytics | Leave a comment

Wi-Fi Analytics & Marketing Trends to Watch Out For in 2018

27th Dec 2017
What was once considered to be a junior cousin of cellular mobile data services has now exploded as the most promising technology. WiFi has become so much a part of people’s lives that the only time one thinks about it is when it doesn’t work. No wonder the WiFi ecosystem is constantly evolving, turbocharging businesses … Continue reading “Wi-Fi Analytics & Marketing Trends to Watch Out For in 2018”
Posted in Proximity Marketing, WiFi, WiFi Analytics | Leave a comment
CONTACT US
Schedule a free demo today!
Fill out the form below and we’ll be in touch
Name
REQUIRED
Email
REQUIRED
Company Name
REQUIRED
Phone Number
Message
REQUIRED
COPYRIGHT © ALL RIGHTS RESERVED
July Systems | 533 Airport Blvd, Burlingame, CA 94010 USA | +1 650 685 2460