KNOW YOUR GUESTS
TO GROW YOUR BUSINESS WITH PROXIMITY MX™
Proximity MX™ is cloud software that integrates with your existing WiFi network infrastructure. Using this platform at your restaurant or cafe, you can discover abundance of guest behavioral analytics and data such as number of visitors, their visit frequency, dwell time, zones visited etc. through a user friendly dashboard. Proximity MX deciphers visitor’s position data within the building and maps the activity to the high level business identity of the visitor and provides extensive actionable insights to the business based on the visitor’s behavior patterns.
FOR RESTAURANTS & CAFES
OProximity MX web dashboard provides a centralized view of your all global locations using your WiFi infrastructure. Understand guest behavior across all your locations, build data-driven location based customer personas and discover actionable insights. The reports section in the dashboard provides useful insights about at-location guest behavior through interactive graphs and charts. Monitor trends, benchmark with other properties and predict guest behavior. Quantify the impact of visitor activity on at-location behavior and transform location insights into business outcomes.
CREATE & MONITOR
OF YOUR GUESTS
Easily identify different types of guests by creating tags based on their location and behavior trends specific to business needs and understand guest behavior of those personas. Create personalized experiences for different types of at location guest personas.
- Noah, 33 yrs. Male Weekday business lunch visitor
- John, 41 yrs. Male Usually visits with family on Friday nights
- Grace, 35 yrs. Female Visits during weekends & likes to try new dishes
- Ryan, 22 yrs. Male Prefers economical & healthy food
How Proximity MX can digitize your Restaurants or Cafes
Uses WiFi to acquire or associate the customer’s digital device identity by location and capture information
Provides deep insights into user behavior by profile, persona, location, enterprise identity and tags and allows for developing a unique user experience
Unlocks valuable at-location customer insights to gain a 360 degree view of customers for physical retargeting across online channels.
Turns siloed customer behavior data into actionable insights
Integrates seamlessly with backend enterprise, CRM & loyalty systems
Enables multi‐channel engagement (SMS, Email, Apps, Captive Portals)