CONNECT, KNOW & ENGAGE
WITH PROXIMITY MX™
Proximity MX™ is a location analytics SaaS tool that enables companies to connect & know customers at their physical locations, gain actionable location insights and engage with them through multiple channels. This innovative cloud-based software platform enables unified customer analytics, insights and engagement across all your locations with unmatched reliability and security, while leveraging your existing WiFi infrastructure investments in the best possible way.
Understanding the customer’s patterns and behaviors at location can unlock valuable insights that will help sales and marketing attract new customers and retain existing ones. You can combine the customer’s physical location identity with digital or CRM identity get a holistic single view of the customer.
Using Proximity MX’s customer location analytics data, companies can analyze customer’s at-location behavior patterns and create a much more relevant experience for them. Intelligence is induced by integrating this rich customer behavior data with backend enterprise and CRM systems. The result is the ability to deliver data-driven marketing programs with strong ROI.
WHY CHOOSE PROXIMITY MX?
You know everything about your customer’s online behavior even though you’re only interacting with them through a computer screen. But if the same customer walks in through your door, you know absolutely nothing about him. This gap in understanding severely limits your ability to offer a seamless and consistent experience across channels. That’s why you need an effective tool to map customer’s in-location behavior with what you already know.
Uses WiFi to acquire or associate the customer’s digital device identity by location and capture information
Provides deep insights into user behavior by profile, persona, location, enterprise identity and tags and allows for developing a unique user experience
Unlocks valuable at-location customer insights to gain a 360 degree view of customers for physical retargeting across online channels.
Turns siloed customer behavior data into actionable insights
Integrates seamlessly with backend enterprise, CRM & loyalty systems
Enables multi‐channel engagement (SMS, Email, Apps, Captive Portals)