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With WiFi Based Guest Analytics and Engagement

The Hotel Blindspot

In most hotels today, guests are ghosts – remain completely unknown until check-in.

Every hotel has a heartbeat made from billions of digital footprints left by guests.

Are you listening to it Real-time? Engaging with them?

Imagine if your hotel can be digitized

Guest experience will never be same again

1. Connect

Connect with guest the moment they enter the hotel.

Matt is an anonymous guest who connects to the free WiFi on his mobile phone. Proximity MX identifies and moves Matt from an anonymous guest to a connected guest.

Proximity MX will automatically identify Matt every time he walks into any of the group’s hotels in the future.

2. Know

Know more about the guest as they move around the hotel.

Once Matt is connected, Proximity MX starts gathering insights based on Matt’s past and present location behavior at the hotel.

The data gathered from Matt’s visits leads to visitor at location personas and Matt is recognized as a “frequent gym user” based on historic hotel behavior patterns.

Mattfrequent gym user

3. Engage

Deliver contextual experiences based on personas at the right time, right place, and right channel.

Using WiFi for reach and BLE Beacons for granularity, engage real-time with customers at the store. Use SMS, Email, App, and Smart Captive Portals™ to directly engage using Proximity MX or make use of our robust API service to trigger your enterprise workflows with fan location intelligence.

Upon Matt’s 3rd visit, he gets an engagement (an app push notification with a spa treatment discount offer) “Hey Matt, welcome back to Nova City Hotel! Get 50% OFF on Spa treatments during this visit. Coupon Code: SPA50OFF”

4. Integrate

Enable a truly integrated guest journey across digital and physical.

Make use of our robust API service to trigger your enterprise workflows with fan location intelligence. Get daily and weekly email updates with trends, reports and analytics on location insights across your hotels.

A robust guest analytics, insights and engagement platform for your hotel

Location Hierarchy™

Have a single, centralized view across all locations that is automatically in sync with your network hierarchy. Any change in the location or configuration of the access points will be automatically reflected on the dashboard. Location insights can be managed from any level in the hierarchy.

Location Personas™

Easily identify various guests & visitors by creating tags based on their location and behavior trends in your stores. Create personalized experiences for different types of at location visitor personas.

  • Chloe stays at the hotel during weekends
  • Vincent stays during business trips
  • Liam has stayed at multiple hotel locations
  • Noah is a platinum hotel member
  • Ethan likes to visit the gym frequently
  • Emma is not a guest, but likes to go to the bar

Location Insights

Gain meaningful insights by measuring metrics such as dwell time, visits and frequency, zones visited, etc. by location and persona. Monitor trends and predict behavior.

Quantify the impact of location activity on at-location behavior and transform location insights into business outcomes.

Smart Multi-Channel Engagements™

Engage with guests & visitors through multiple channels (SMS, Email, Native App, Captive Portal & M-site) leveraging smart location hierarchy and personas to drive real-time contextual engagements.

  • SMS
  • Smart Captive Portal
  • Email
  • In-App
  • API
Business Guest
Frequent Gym User

Smart Captive Portals™

Deliver personalized engagements to guest based on their location, time, persona, relevancy and context using Smart Captive Portals™.

July Systems | 533 Airport Blvd, Burlingame, CA 94010 USA | +1 650 685 2460