Forrester Features Proximity MX Analytics Platform in New Report
February 7, 2018 – We’re excited to announce that Proximity MX, July Systems’ location analytics and engagement cloud platform was mentioned in Forrester’s new research report , ‘Build Integrated Technology Platforms to Accelerate Growth and Agility’, by Bobby Cameron, Ted Schadler, and Laura Koetzle.
This latest Forrester report asserts that in order to constantly adapt and meet with customer needs, enterprises must deliver technical platforms that enable end-to-end integration and agility. The report covers the following four digital technologies required for enterprises to do this:
- Digital platforms to project your business into new channels and customers’ lives
- Digital intelligence to develop a holistic understanding of customers
- Security through advanced Zero Trust and identity management
- Infrastructure for business-based integration.
Proximity MX earned the mention in this research report owing to the platform’s ability to integrate and personalize customer experiences across every touchpoint. Specifically, the report mentions the work we’ve been able to accomplish with InterContinental Hotels Group, where Proximity MX has helped unify digital guest experiences across all hotels worldwide and personalize offerings based on guest behavior at hotel facilities like the restaurant and gym.
You can download this latest Forrester’s report here:
About Proximity MX
Proximity MX is a comprehensive cloud based digital platform that enables businesses to collect and analyze real-time customer data at their physical business locations. Using WiFi, the platform analyzes customer behavior patterns to deliver contextual content and offers while the customer is on premises. Furthermore, Proximity MX seamlessly integrates at‐location customer data with backend enterprise and CRM systems.
To Learn More About Proximity MX: