As a preferred OEM partner for Cisco CMX (Connected Mobile Experience), July Systems provides enterprise grade location analytics and personalization technology to drive high business value across large enterprise accounts in Cisco.
Cisco CMX is a set of location-based solutions that uses Cisco wireless infrastructure to gather customer insights and deliver personalized content to mobile devices. It leverages open-architecture principles, intent-driven workflows, and contextual relevance at the core of the Cisco Digital Network Architecture (DNA) to deliver solutions on top of the Wi-Fi networks.
- Identify customers walking in their locations
- Understand customer behavior and analytics such as different zone based visits; dwell times etc. at their location
- Acquire new customers and retain existing ones using engaging mobile experiences
- Engage and assist customers in relevant ways
- Enhance customer experience and increase loyalty
Powering Cisco CMX Engage
Cisco CMX Engage is a cloud based location analytics and engagement platform that integrates with Cisco Enterprise Wireless and Cisco Meraki to enable enterprises to acquire customers, build location based customer personas, and engage directly with customers in real-time using e-mail, SMS, App notification or API triggers.
July’s Proximity MX cloud software that empowers physical spaces with tools to connect, know and engage with their visitors. Proximity MX is deeply integrated into Cisco CMX Engage and it is being used to amplify the CMX Engage platform’s capabilities.
CMX Engage Features
Location analyticsTurns your WiFi into a location analytics tool to measure key visitor activities including the number of visitors, dwell time, new vs. repeat visitors, peak traffic hours and more.
Proximity RulesPowerful, configurable rules engine defines actionable location based insights and engagements.
Web DashboardA centralized web dashboard provides a real time view of visitor activity, location personas, engagement summary, marketing campaigns and other performance metrics.
Multi-channel EngagementsBusinesses can deliver real-time location based marketing messages and notifications to people as they move around the venue via SMS, emails, app notifications, and smart captive portals.
API integrationAPI’s made available can integrate into all types of enterprise systems including marketing cloud, CRM, ERP, loyalty, PoS systems etc.
The CMX Engage platform delivers value to enterprises across various industries including shopping malls, retail stores, stadiums, airports, and hotels. The platform is presently deployed and used by InterContinental Hotels Group, SAP Center, New York Yankees, Norwegian Football League, Majid Al Futtaim and Westfield Century City among others.