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Location Intelligence Technology News, Insights and Information

Data-driven Retail: The Value of In-Store Insights

6th Feb 2018

Retailers today understand the potential of big data — ‘data-driven’ business decisions is the key to success. Analytics can help predict and influence consumer behavior. The problem lies in the intricacies of data capturing and retailers are still struggling to translate analytics into effective and actionable insights. The Challenge The rise of digital technologies including … Continue reading “Data-driven Retail: The Value of In-Store Insights”

How to Achieve a 90% WiFi Connection Rate at Your Business

5th Dec 2017

There’s a wealth of valuable consumer information readily available for businesses that use WiFi as an analytics platform. Using this platform intelligently helps companies understand their customers’ behavior and preferences, as well as enable personalized, real-time communication. However, what’s important to note, is that even though guest WiFi has become an integral component of a company’s customer acquisition … Continue reading “How to Achieve a 90% WiFi Connection Rate at Your Business”

Location Insights: If you don’t own your customer data, your competitors will

2nd Nov 2017

IDC predicts there will be a tenfold increase in the amount of data that exists in the world between 2014 and 2020. However, a great deal of data is still not being tracked, never mind analyzed. To understand how this can be the case, it’s useful to think in terms of discontinuities, especially between different … Continue reading “Location Insights: If you don’t own your customer data, your competitors will”

How in store WiFi analytics can help retailers track metrics that matter

4th Sep 2017

Online retailers know virtually everything about their customers. They know which individuals have shown an interest in which products, when are they most likely to buy, which websites their traffic comes from, how long they spend on each page – every click is recorded automatically. In the world of physical retail, the only way to … Continue reading “How in store WiFi analytics can help retailers track metrics that matter”

How Enterprise Hotels Can Leverage A Shared Data Ecosystem to Compete with Airbnb

9th Aug 2017

In a previous post titled Hotel Vs Airbnb: How Data can help hotels combat new entrants, we discussed how a networked, decentralized hospitality model is perceived as one of the biggest threats by hoteliers, and how data can be used to fend off this new insurgent. But Airbnb is no weak opponent. While tracking and … Continue reading “How Enterprise Hotels Can Leverage A Shared Data Ecosystem to Compete with Airbnb”

Hotels vs Airbnb: How Relevant Data Can Help Hotels Combat New Entrants

2nd Aug 2017

Companies that move fast and break things are popping in places where they are least welcome or expected. It just indicates that every industry, no matter how traditional, is subject to disruption. The hospitality industry was disrupted by an upstart startup called AirBnB. Technically illegal in many jurisdictions at the time of its founding, it … Continue reading “Hotels vs Airbnb: How Relevant Data Can Help Hotels Combat New Entrants”

How Location-Based Technology Can Keep Fans Coming Back to the Stadium

25th Jul 2017

Twitter recently rechristened the Etihad Stadium as ‘Emptyhad,’ following a dismal turnout at one of Manchester City’s biggest games of the season. Turns out, traffic was the reason people couldn’t make it on time. Well, this is not a one-off incident. Fans are crazy about sports. They love to see their favorite team in the … Continue reading “How Location-Based Technology Can Keep Fans Coming Back to the Stadium”