Data-driven Retail: The Value of In-Store Insights
Retailers today understand the potential of big data — ‘data-driven’ business decisions is the key to success. Analytics can help predict and influence consumer behavior. The problem lies in the intricacies of data capturing and retailers are still struggling to translate analytics into effective and actionable insights. The Challenge The rise of digital technologies including … Continue reading “Data-driven Retail: The Value of In-Store Insights”