At-location visitor acquisition and building a visitor loyalty database.
Gather last mile location insights from at-property visitor behavior to enhance visitor engagement and provide targeted up-sell opportunities for retailers.
Integrate location behavior insight API into Westfield enterprise workflow
Cisco Unified Wireless Network + July Systems Proximity MX (OEM’ed by Cisco as Cisco CMX Engage).
Optimized on-boarding and visitor acquisition across malls for in-mall customer engagements.
Streamlined a unified guest wifi access process and enhanced guest experience across the Westfield malls.
Insights into visitor behavior and personas and early patterns into specific trends
users opted in for Westfield Engagements
users emails acquired
users have been tagged as weekday high dwellers