Needed to enhance the in-store shopping experience while improving product finding efficiency
Create a bigger impact on the digital to physical footfall traffic
Deliver a consistent brand experience across all locations, while being locally relevant
Cisco Meraki Complete Stack + July Systems Proximity MX (OEM’ed by Cisco as Cisco CMX Engage).
Mapping Business Taxonomy to Network Infrastructure
The location hierarchy feature allows Toys ‘R’ Us to have a single, centralized view across all 1,600 Toys ‘R’ Us and Babies ‘R’ Us stores in 38 countries. Any change in the location or configuration of the infrastructure will be automatically reflected on the dashboard.
24/7 Global Support & End-End SLA review
A record 800 Toys ‘R’ Us and Babies ‘R’ Us store locations went live with Proximity MX in just 10 days, resulting in a streamlined guest wifi access process and enhanced guest experience across all locations.
Through the personalized multi-channel engagement modules provided in Proximity MX, Toys ‘R’ Us has the advantage of creating SMS, App, Smart Captive Portal, and Email engagement rules on the web dashboard.