Eliterserien wanted to add business intelligence over the IT infrastructure that is set up across their stadiums. They wanted to
Know who their visitors are.
Understand fan behavior within their stadiums
Influence a fan through multiple engagements and increase their Customer Lifetime Value.
Cisco Unified Wireless Network + July Systems Proximity MX (OEM’ed by Cisco as Cisco CMX Engage).
Seamless Customer Acquisition
By investing in the best location intelligence platform (Proximity MX) + world’s largest IT infrastructure network (Cisco), Eliterserien has integrated their stadium location data into their enterprise CRM along with ticketing systems and mobile apps. This allows them to identify every visitor at the point of wifi authentication.
Maximizing Return on Space
The Location Persona Engine provided in Proximity MX allows Eliterserien to understand fan behavior within stadiums, identify patterns, trends and predict footfalls, dwell time and space utilization.
Industry Record Opt In Rate
Through the personalized multi-channel engagement modules provided in Proximity MX, Eliterserien has the advantage of creating engagement rules on the web dashboard. Over 90% of all stadium visitors have opted-in for in-stadium engagement which is an industry record, directly impacting the customer lifetime value for Eliterserien and their opportunity to up-sell stadium services to visitors.