Wanted to innovate, but maintain their core brand authenticity
Understand customer behavior while in store
Gather data and analytics on store traffic and average time spent
Cisco Unified Wireless Network + July Systems Proximity MX (OEM’ed by Cisco as Cisco CMX Engage).
Personalizing the shopper experience
With Proximity MX, lululemon plans to enhance their community and customer experience one step further, by personalizing the at location shopping experience with contextual engagements relevant to each individual.
Building a robust loyalty database
A location analytics strategy will help build and validate their loyalty database through creative customer acquisition methods, while optimizing onboarding and visitor acquisition.
In a single pane dashboard view, lululemon can view in store analytics historically or real time. The dashboard offers metrics such as dwell time, visits and frequency, zones visited, etc. by location and persona.