July Systems is now on a mission to digitize physical spaces. We are the largest location cloud engine powering global enterprises and we believe it’s time for buildings to become smarter. With our proprietary cloud platform Proximity MX, our vision is to deliver gold standard location insights for physical spaces and enable enterprises to correlate customer behavior with business outcomes and unlock powerful personalized interactions with visitors.
Location Analytics (Enterprise Controlled)
Our latest offering, Proximity MX, is meant to address this very gap. Proximity MX enables enterprises to provide contextually relevant communication to customers at the right time, right place, and right channel (SMS, EMAIL, APP, WiFi splash page configured by rules triggered intelligently by WiFi, BLE, GPS signals) as well as gain actionable digital intelligence in their physical spaces.
Powered by our patent pending technology, WiFi Beacon™, Proximity MX & JMX are built on a decade of experience and knowledge gained by helping global enterprises transform the way they engage with their customers!
Mobile First and Omni-channel
July MX (JMX) : Our revolutionary July MX platform allows enterprises to transition from the slow, expensive, developer-centric approach of mobile website and app development to a cloud-based, rapid, self-authoring real-time model instead. Delivering dynamic experiences on a weekly, daily or hourly basis and keeping up with the dynamic pace of current global events.
WiFi MX: Location specific experience for businesses to engage with visitors on their mobile devices through WiFi. In the era of reverse showrooming, WiFi MX is the future where we bring the power back to brick and mortar enterprises across retail, sports, transportation, entertainment, healthcare and banking to engage with visitors and incept a deeper conversation at the physical business locations.
Deep experience at executive level and in highly charged environments. Skilled negotiator who practices diplomacy over antagonism. Seeks to listen and understand to come to mutual agreeable and amicable outcomes. Detail-oriented strategic thinker who can seamlessly move from ideation to planning to execution.
Rama is the promise behind running high scale & high SLA platforms of July Systems on cloud. He heads DevOps and Customer Success Groups and he is our CISO (Chief Information Security Officer). He has 18 years of experience in Mobile & Telecom industry.
Rama was instrumental in migrating July’s MADP platform on to public cloud in 2008. This was industry’s first mobile SaaS platform hosted on cloud and helped large brands like CBSSports, NBA, NFL, NBCSports, CNN, ESPN, TRU and many others to move to the cloud. Enabling LBS services across the globe with a DevOps center at Bangalore is the USP that he possess. He is also driving the development and deployment of product extensions and custom integrations to support large enterprise customers as part of customer success program. He is the primary innovator of “Proximity Watcher”, the product that helps in monitoring the WiFi service at the location by simulating the user behavior. As CISO, he played key role in getting ISO 27001:2013 certification and SOC 2 Type 1 attestation for July. GDPR is the latest that he is working on.
Prior to July, he was with Hughes Software Systems and was playing key role in SIP (Session Initiation Protocol) Client, Proxy, and Server initiative from HSS.
Running high quality services with low cost and superior end-2-end SLAs is his motto.
Bala has 20 years of professional experience in software product research and development in the areas of Cloud, Mobility, Web and WiFi technologies. He has successfully built and run various high scale SAAS and PAAS products.
As the Vice President of Product Engineering at July Systems, he leads all the product development and engineering management activities. The most recent product development he has been leading is “Proximity MX”, a cloud platform that provides location analytics and engagements for physical spaces. The product is OEM’ed by CISCO and used by global brands for multi-country deployments across 1000’s of their properties. Prior to this, he lead the development of July MX, a Mobile App Development Platform (MADP) and Mobile Authoring Platform, which was used by some of the largest brands in the world including CNN, Toys R Us, ESPN, Intel, CBS Sports, NBC Universal and NFL.
Prior to joining July Systems, he worked at VeriSign building high scale enterprise Mobile Messaging Platforms and inter carrier SMS and MMS platforms. These platforms are in use by enterprises such as Citibank and carriers like AT&T and Verizon.
Bala was part of the founding team of Unimobile, a startup which developed the world’s first mobile internet messaging platform. Unimobile was later acquired by VeriSign. Bala was instrumental in conceptualizing and building the world’s first global internet messaging network across 500 mobile operators in 130 countries. He was part of the core team that built a mobile instant messaging product, which had more than a million users.
Bala holds a patent on “Wifi Proximity based notifications to electronic devices”.