DIGITIZING PHYSICAL SPACES™
We help you digitize your physical spaces.
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Founded in 2001, we are a cloud-based mobile experience and location services platform. Through a process of continuous innovation we have stayed ahead of the curve in a fast changing mobile landscape. We continue to rapidly evolve and grow supporting our customers – some of the best known brands in the world- through cutting-edge technologies, unmatched scalability and reliability.

July Systems is now on a mission to digitize physical spaces. We are the largest location cloud engine powering global enterprises and we believe it’s time for buildings to become smarter. With our proprietary cloud platform Proximity MX, our vision is to deliver gold standard location insights for physical spaces and enable enterprises to correlate customer behavior with business outcomes and unlock powerful personalized interactions with visitors.

July Systems is now part of Cisco.

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History
Our journey of continuous innovation in the fast changing mobile landscape.
2016
Mobile 4.0

Location Analytics (Enterprise Controlled)

In the current era of connected world where the gap between physical and digital world is diminishing, enterprises are looking at delivering more relevant, targeted and timely engagements to customers on their mobile devices at physical business locations. No customer engagement strategy can be truly effective unless it includes the ‘physical space’ component and ties it in with the online/mobile component. This, we believe, has been the missing piece of the mobile customer engagement puzzle.

Our latest offering, Proximity MX, is meant to address this very gap. Proximity MX enables enterprises to provide contextually relevant communication to customers at the right time, right place, and right channel (SMS, EMAIL, APP, WiFi splash page configured by rules triggered intelligently by WiFi, BLE, GPS signals) as well as gain actionable digital intelligence in their physical spaces.

Powered by our patent pending technology, WiFi Beacon™, Proximity MX & JMX are built on a decade of experience and knowledge gained by helping global enterprises transform the way they engage with their customers!
2014
Mobile 3.0

Mobile First and Omni-channel

The world of mobile firsts and omni-channel where user experience is driving technology. In this era, we continued to revolutionize how companies build mobile experiences through our innovative technologies and platforms:

July MX (JMX) : Our revolutionary July MX platform allows enterprises to transition from the slow, expensive, developer-centric approach of mobile website and app development to a cloud-based, rapid, self-authoring real-time model instead. Delivering dynamic experiences on a weekly, daily or hourly basis and keeping up with the dynamic pace of current global events.

WiFi MX: Location specific experience for businesses to engage with visitors on their mobile devices through WiFi. In the era of reverse showrooming, WiFi MX is the future where we bring the power back to brick and mortar enterprises across retail, sports, transportation, entertainment, healthcare and banking to engage with visitors and incept a deeper conversation at the physical business locations.
2008
Mobile 2.0

App Revolution

This year marked an era of mobile revolution with the launch of the iPhone and the App Store ecosystem. We also marked our own revolution by unveiling our cloud based do-it-yourself July Mi platform. With ready-made built-in modules, companies could quickly develop, deploy and manage their mobile sites and apps. As the app revolution flourished, it provided a way for businesses to communicate with customers directly through the app.
2001
Mobile 1.0

Carrier-Controlled

Back during a primitive universe where dinosaurs in the form of PC web rendered across the keypad controlled screens of mobile devices, we began our humble operations out of a garage in San Francisco. It was back then that our founding team pioneered the creation of a mobile Internet platform over messaging. It was the first of its kind in the world and has since then we have had many industry firsts to our credit.​
Management Team
Meet the July’s management team that consists of entrepreneurs and industry experts.
Ratan Malli
VP, Data Analytics – Products

Ratan had a long innings in communication and marketing services primarily with J Walter Thompson.

He oversaw the strategy and analytics function across the Asian region as the APAC Head of Strategy and Analytics at J Walter Thompson based in Shanghai.

Has an extensive experience working on challenging global, regional and country specific projects for a spectrum for Multinational and local customers.

His current focus is on extracting latent value from and adding contextual value to data. And making the data product offering more relevant and valuable to customers and end users.

Rajesh T.S. Reddy
FOUNDER & PRESIDENT
Rajesh is a serial entrepreneur and innovator focused on the mobile space. An early proponent of the idea that mobile would fundamentally redefine our lives, Rajesh’s companies have tried to catalyze and leverage that promise. Formerly he was Founder & CEO of Unimobile Inc. which developed the world’s first mobile internet messaging platform and was later acquired by VeriSign. During his tenure the company conceptualized and created the world’s first global internet messaging network across 500 mobile operators in 130 countries and was deployed by enterprises such as Motorola, Citibank, and Cisco etc. He was named among MIT – Technology Review’s Global TR 100 innovators and holds multiple patents in mobile technologies. He was also awarded the Golden Mouse award for contributions to Internet. As Founder & President of July Systems Rajesh has been instrumental in creating a global mobile internet platform company with a service footprint in over 150 countries, reaching over hundred million users and driving billions of transactions annually. July’s platform powers the mobile business of some of the largest brands in the world including ESPN, CNN, Toys R Us, Intel, LVMH, NFL, Unilever, NBC Universal and CBS.
Tina Gundersen
Director, Global Sales

Tina is the driving force behind July’s global sales. With over twenty years of corporate sales and global leadership experience, she has demonstrated consistent success in driving new technology market insertion and sustainable growth in highly competitive environments.

Specialising in digital transformation ‘line of business’ selling and ensuring customer success with tangible business outcomes, Tina is responsible for our key flagship wins. These are the customers that are currently leading the physical space digitisation market and are driving industry innovation to new heights.

Prior to joining July Systems, Tina was a seasoned Cisco veteran of over ten years where she received the highly accoladed Chairman’s Club award in 2009. At Cisco she led global teams in retail and sports verticals capitalising on market transitions in digitising the customer experience and data insights from the network.

Being passionate about start-ups, she also provides mentorship to various entrepreneurial start-ups that are disrupting traditional industries.

Vikas Murthy
CTO
Vikas Murthy is the force behind July Systems’ groundbreaking innovations and has been a member of July Systems since its inception in 2001. As CTO and the head of technology and product development, he follows his own brand of agile development methodology to create cutting-edge products that adapt quickly to customers’ changing needs. Murthy has over 17 years of experience in the managed mobile services space, much of it as a chief technology officer. Before joining July Systems, he spent four years as CTO at Unimobile (now part of VeriSign), where he oversaw the creation and deployment of the world’s first mobile Internet messaging platform. During this period, he also oversaw the development of a virally propagated mobile instant messaging service, which gained over a million users.
Leel Peesapati
VP, SALES & BUSINESS DEVELOPMENT
Leel has 21 years of professional experience including 9 years at Cisco driving strategy and execution for Cisco’s largest alliances partners. Built and executed numerous GTM plans for key Cisco technologies including security, IOT, data center. 12 years as practicing attorney in government, private practice and Fortune 50 technology firms with emphasis on antitrust counseling/M&A (software and technology focus), IT managed services and outsourcing commercial negotiations, and commercial law focusing on partners, channels and services.

Deep experience at executive level and in highly charged environments. Skilled negotiator who practices diplomacy over antagonism. Seeks to listen and understand to come to mutual agreeable and amicable outcomes. Detail-oriented strategic thinker who can seamlessly move from ideation to planning to execution.

Rishi Bhammar
VP, Strategic Accounts & Product Innovations

With over 18 years of professional experience in a continuum of large enterprises to start-ups, Rishi has acquired a diverse set of capabilities in Products, Account Management, Technology Delivery, Program Management, Pre Sales and Customer Acquisition. Specializing in setting up teams that can deliver innovations and solutions in the Mobility and Proximity space, he brings the right blend of business and technology experience to the team. Presently leading strategic account initiatives he is responsible for unlocking the product value at these account and making them successful. This requires him to overlap across various functional teams including Sales, Product Engineering, and Customer Support. Along with Ratan, Rishi has developed an extension to the product that measures performance of WiFi across public spaces and provides a metric driven framework to measure “Return on Space” TM.

Previously at July he led the “Rapid” Delivery Group responsible for creating MVP’s, prototypes and product innovations for start-ups and enterprises alike. This team delivered the first consumer mobile email client for a leading communications and messaging major, delivered a food aggregator MVP for India’s leading Entertainment Group, built a full service Video OTT platform and a full service movie tickets booking engine. The group was also responsible for supporting an online commerce engine built over the July MX platform that aggregates over 32000 florists in its network.

He has previously worked as AVP and Group Project Manager at Cap Gemini and was heading the management of over 40 products in retail and commercial banking for one of Americas leading banks. He was responsible for a team of over 150 resources spread across locations. The key to his success is in his customer focus; he ensures that the customer is satisfied and the deliverable is of the highest quality. Rishi also led the product definition and innovation at Adrenalin eSystems, a startup that has a mission to digitize HR transformation. He also led product deployments for all of Adrelalin’s large accounts that accounted for over 60% in subscription revenues.

Vivek Menon
VP, Product Marketing
Vivek Menon is Vice President, Product and is responsible for the entire lifecycle of designing, engineering, managing and scaling mobile experiences with a combination of its industry leading Products and Platforms. Prior to July Systems, Vivek was the Head of Sales at Sourcebits Inc., a global expert in mobile strategy, design and development. An early member of the Sourcebits team, he was instrumental in transitioning the company from a start-up, to being the Sequoia funded leader in app development, all the way through its 2014 acquisition by Globo PLC. A quintessential millennial, Vivek is fascinated by everything mobile and how the application landscape is creating an avalanche of disruption. He draws his energy from an adrenaline fueled start-up environment and helping create innovative and uncompromising tech products Vivek has an MBA from the Indian Institute of Management with a B. Tech degree in Electronics & Communication.
Ramakrishna Bantupalli
VP, DevOps & Customer Success

Rama is the promise behind running high scale & high SLA platforms of July Systems on cloud. He heads DevOps and Customer Success Groups and he is our CISO (Chief Information Security Officer). He has 18 years of experience in Mobile & Telecom industry.

Rama was instrumental in migrating July’s MADP platform on to public cloud in 2008. This was industry’s first mobile SaaS platform hosted on cloud and helped large brands like CBSSports, NBA, NFL, NBCSports, CNN, ESPN, TRU and many others to move to the cloud. Enabling LBS services across the globe with a DevOps center at Bangalore is the USP that he possess. He is also driving the development and deployment of product extensions and custom integrations to support large enterprise customers as part of customer success program. He is the primary innovator of “Proximity Watcher”, the product that helps in monitoring the WiFi service at the location by simulating the user behavior. As CISO, he played key role in getting ISO 27001:2013 certification and SOC 2 Type 1 attestation for July. GDPR is the latest that he is working on.

Prior to July, he was with Hughes Software Systems and was playing key role in SIP (Session Initiation Protocol) Client, Proxy, and Server initiative from HSS.

Running high quality services with low cost and superior end-2-end SLAs is his motto.

Balamurugan Rathinasabapathy
VP, Product Engineering

Bala has 20 years of professional experience in software product research and development in the areas of Cloud, Mobility, Web and WiFi technologies. He has successfully built and run various high scale SAAS and PAAS products.

As the Vice President of Product Engineering at July Systems, he leads all the product development and engineering management activities. The most recent product development he has been leading is “Proximity MX”, a cloud platform that provides location analytics and engagements for physical spaces. The product is OEM’ed by CISCO and used by global brands for multi-country deployments across 1000’s of their properties. Prior to this, he lead the development of July MX, a Mobile App Development Platform (MADP) and Mobile Authoring Platform, which was used by some of the largest brands in the world including CNN, Toys R Us, ESPN, Intel, CBS Sports, NBC Universal and NFL.

Prior to joining July Systems, he worked at VeriSign building high scale enterprise Mobile Messaging Platforms and inter carrier SMS and MMS platforms. These platforms are in use by enterprises such as Citibank and carriers like AT&T and Verizon.

Bala was part of the founding team of Unimobile, a startup which developed the world’s first mobile internet messaging platform. Unimobile was later acquired by VeriSign. Bala was instrumental in conceptualizing and building the world’s first global internet messaging network across 500 mobile operators in 130 countries. He was part of the core team that built a mobile instant messaging product, which had more than a million users.

Bala holds a patent on “Wifi Proximity based notifications to electronic devices”.

Rajesh T.S. Reddy
FOUNDER & PRESIDENT
Vikas Murthy
CTO
Vivek Menon
VP, Product Marketing
Leel Peesapati
VP, SALES & BUSINESS DEVELOPMENT
Ramakrishna Bantupalli
VP, DevOps & Customer Success
Balamurugan Rathinasabapathy
VP, Product Engineering
Tina Gundersen
Director, Global Sales
Rishi Bhammar
VP, Strategic Accounts & Product Innovations
Ratan Malli
VP, Data Analytics – Products
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