Bala has 20 years of professional experience in software product research and development in the areas of Cloud, Mobility, Web and WiFi technologies. He has successfully built and run various high scale SAAS and PAAS products.
As the Vice President of Product Engineering at July Systems, he leads all the product development and engineering management activities. The most recent product development he has been leading is “Proximity MX”, a cloud platform that provides location analytics and engagements for physical spaces. The product is OEM’ed by CISCO and used by global brands for multi-country deployments across 1000’s of their properties. Prior to this, he lead the development of July MX, a Mobile App Development Platform (MADP) and Mobile Authoring Platform, which was used by some of the largest brands in the world including CNN, Toys R Us, ESPN, Intel, CBS Sports, NBC Universal and NFL.
Prior to joining July Systems, he worked at VeriSign building high scale enterprise Mobile Messaging Platforms and inter carrier SMS and MMS platforms. These platforms are in use by enterprises such as Citibank and carriers like AT&T and Verizon.
Bala was part of the founding team of Unimobile, a startup which developed the world’s first mobile internet messaging platform. Unimobile was later acquired by VeriSign. Bala was instrumental in conceptualizing and building the world’s first global internet messaging network across 500 mobile operators in 130 countries. He was part of the core team that built a mobile instant messaging product, which had more than a million users.
Bala holds a patent on “Wifi Proximity based notifications to electronic devices”.