2017 Q2 Updates

- 27th Feb 2018


The Dashboard has received several big ticket feature additions and numerous usability enhancements.

Proximity Rules

Profile Rules

Individual Profile Rules now have their own reports, called Profile Rule Reports.

Profile Rule Reports consist of the following sections:

  • Summary
    • Total Devices Tagged
    • Total Users Tagged
    • Total Tags Removed
  • Rule Activity
    • Tagging Trends
    • Device Tags Added By Location
    • Tagging By Time Of Day
  • User Insights
    • User Profile
    • Dwell Time
    • Number Of Visits

Relevance is of utmost importance when sending out promotional messages to your audience. You segment your audience because you want to send engagements that provide relevant content to the recipients.
For example, you can use a Profile Rule to tag any visitor who has visited the venue at least 15 times in the last 30 days and who has been connected to the WiFi at the venue for more than 360 minutes as an “Employee”. The report for this Profile Rule will allow you to compare the visitors tagged by the rule with your actual employee records to see how accurate your segmentation is (and allow you to fine tune the rule as required). Visitors tagged as “Employee” can thus be bypassed completely when sending promotional notifications.


The navigation menu for Reports has been reorganised into:

  • Overview
  • Real-Time

Real-Time Reports

Real-Time Reports are a brand new type of reports that allow you to monitor visitor activity across your locations as it occurs from moment-to-moment, giving you insights into visitor behavior at your locations.

Real-Time Reports subsections display such details of the currently active visitors as:

  • Count of visitors
  • Locations with highest number of active visitors
  • Gender distribution
  • Profile information captured
  • Tags to which visitors belong to
  • Visit duration over the past 30 days
  • Visit count
  • Location-wise count of visitors

More often than not looking back on historical data after executing a campaign is the best way to gather meaningful insights from data. However, real-time monitoring is disproportionately beneficial for highly temporal campaigns.

For example, if you’re launching a flash event at your venue and you want your audience to be directed to your event from across your location, Real-Time Reports can be your best friend. Using the Current Visitors By Location list view you can find out where your visitors are concentrated at the moment – right down to the floor level – and send them targeted alerts using Engagement Rules or address them using your public announcement system.


Location Manager

A new Location Manager role (only available if you have a Meraki infrastructure) has been introduced to allow you to invite Location Managers to your team. Account Admins can invite Location Managers to existing locations on the Location Hierarchy or create brand new locations for Location Managers to manage.

Location Managers can manage location-specific information as:

  • Location Information, in the Tools section
    • Brand Name
    • Store Address
    • Phone Number
  • Portal Modules
    • Welcome Message
    • Notice
    • Promos & Offers
    • Get Internet
  • Reports
    • User Activity
    • User Profile
    • Dwell Time
    • Number Of Visits
    • Captive Portal Engagements

Not all organisations follow a centralised business model. Handing a degree of autonomy to end-user facing branches allows these businesses to adapt more rapidly to a volatile business environment.
For example, your organisation might be a global fast food chain which offers an individual or a company a franchise for the sale of goods. Under such a distributed business model, a franchisee might choose to offer location specific Promos & Offers directly on the Portal homepage. For such circumstances, you can invite the franchise owner to edit the aforementioned Portal sections as a Location Manager. Location Managers can also edit Portal Welcome Messages to suit their business environment and keep track of the guest WiFi usage at their premises through the Reports available.

What’s New

You can now keep track of all the feature additions and incremental enhancements that are being incorporated into ProximityMX through the What’s New section. Product updates are published on a quarterly basis and contain the consolidated summary of all product updates implemented in the past quarter. Product Updates also carry valuable insights on how you can use a particular ProximityMX feature to extract more out of the platform.


SMS Gateway

The SMS Gateway tab on the Toolbox has been enhanced by the addition of a numeric field which allows you to limit the characters count per SMS for your SMS notifications.

An intuitive character count display, located below the SMS content textbox within an Engagement Rule, shows the number of characters remaining in your SMS. If more characters, exceeding the limit, are typed in, the total number of additional characters is shown.


Terms and Conditions (T&C) Expiry Date

You can now define the expiry date for the T&C for each portal. Earlier T&C would only be shown to every new visitor and to returning visitors if the T&C had been altered.

For example, if a visitor accesses a portal and accepts the T&C which have been set to expire in 10 days, the T&C will not be shown to that visitor for the next 10 days. If the visitor tries to access the same portal after 10 days, the T&C will be shown again and the visitor will have to accept it to access the internet. The expiry date for the T&C for that visitor is then reset to a date 10 days after that.

Currently, only Runtime support for this feature has been implemented. You will be able to set expiry dates for T&C for newly created Portals directly from the Dashboard in the upcoming months.

Inline Authentication Support

Inline Authentication allows customers to create Portals which display the authentication module along with all other modules on the Portal homepage.
At present, only Runtime support for this feature has been implemented. You will be able to configure Inline Authentication for newly created Portals directly from the Dashboard in the upcoming months.

Soft SMS “Fingerprinting”

Soft SMS authentication has been enhanced to verify the mobile number of a visitor through a “fingerprint” verification process.

Module Reordering

Module Reordering now allows you to rearrange all Portal modules. Previously reordering was restricted to Menu Items only.

For example, using this feature you can now drag & drop the Promotions & Offers module in between the Welcome Message module and the Get Internet module. Again, if you have Inline Authentication enabled, you can drag the Authentication module in between any modules (say between the Welcome Message and the Notice modules or between the Help and the Get Apps modules).

Currently, only Runtime support for this feature has been implemented and the order of the modules needs to be set up per portal which can be done based on request. The ability to configure the order of modules from the Dashboard will be available in the upcoming months.

Feedback & Help Access Without Authentication

Visitors can now access the Feedback and Help modules without having to complete the authentication process.

This feature allows visitors to use the Help module to call for assistance in an emergency without completing the authentication process. Again, visitors who just want to submit feedback on facilities and not avail the WiFi services can do so without completing the authentication process.

Delegate Access to Location Information

Customers who own physical spaces that are used by multiple tenants can now selectively share at-location behavior information with their tenants. This feature is designed in such a way that location information for only those visitors, who are direct customers of the tenant, will be shared with the tenant. Information about visitors who are not the tenant’s customers are not shared. Tenants can also configure Profile & Engagement Rules to use those location updates and engage visitors.

For example, an airport may choose to selectively share location information with their partner airlines. This allows an airline, which normally does not own the WiFi infrastructure (which is usually owned by the airport only), to get in-airport behavior information about their existing customers. The airport and the airlines get access to their own independent dashboards and reports. The airport will see information for all users visiting the airport (irrespective of which airline they are customers of) while the airline will see information only for their customers across airports. Proximity Rules set by the airline and the airport will also be independent of each other.

Unicode Text Support

SMS that are sent to the customers during the authentication process (messages with verification code or verification link) now support Unicode characters. This enhancement enables you to send authentication SMS in languages other than English.

Data Capture Form Special Character Validation

In the Data Capture form, First Name and Last Name fields now support all Unicode characters along with dot, space, and hyphen. This will allow visitors to enter their first and last names in their language of choice.


CMX Zone Support

ProximityMX now supports CMX Zones in the Location Hierarchy as a part of its overall integration with Cisco CMX.
However, you cannot add CMX Zones directly to your Location Hierarchy through the Dashboard at present. You have to request the ProximityMX support team to add CMX Zones. Once added, CMX Zones are displayed as part of the Location Hierarchy and you can target visitors with CMX Zone specific notifications.


Email Verification Support

Portals that have been enhanced using the Studio, now support email verification for email addresses entered during email authentication or in the Data Capture form.

Trigger API Notifications Support

Portals that have been enhanced using Studio, now support trigger API notifications through Captive Portal rules, provided the authentication type configured for the Portal is either SMS with verification code, email, or social authentication.


Posted Under: Quarterly Updates