Proximity MX
WIFI ANALYTICS PLATFORM
Visitor analytics for physical spaces

CONNECT &

KNOW YOUR VISITORS

WITH PROXIMITY MX™

Proximity MX™ is cloud software that integrates with your existing WiFi network infrastructure. Using this platform at your physical space, you can discover abundance of visitor information such as number of visitors, their visit frequency, dwell time, zones visited etc. through a user friendly dashboard. Proximity MX deciphers visitor’s position data within the building and maps the activity to the high level business identity of the visitor and provides extensive actionable insights to the business based on the visitor’s behavior patterns.

VISITOR ANALYTICS

WEB DASHBOARD

FOR PHYSICAL SPACES

Our web dashboard provides a centralized view of your all global locations using your WiFi infrastructure. Understand visitor behavior across all your locations, build data-driven location based visitor personas and discover actionable insights. The reports section in the dashboard provides useful insights about at-location visitor behavior through various graphs and charts. Monitor trends, benchmark with other properties and predict visitor behavior. Quantify the impact of visitor activity on at-location behavior and transform location insights into business outcomes.

CREATE & MONITOR

LOCATION PERSONAS™

OF YOUR VISTORS

Easily identify different types of visitors by creating tags based on their location and behavior trends specific to business needs and understand visitor behavior of those personas. Create personalized experiences for different types of at location visitor personas.

  • Noah is a platinum member
  • John is a weekday visitor
  • Grace is weekend visitor
  • Mark is a loyalty member

See how Proximity MX can digitize your physical spaces

  • Airports

    Using Proximity MX at your airport, you can now discover a wealth of at location data such as travelers personas, their visit frequency, dwell time, zones visited etc. through a user friendly dashboard. You can enhance passenger experience, accessibility & satisfaction. Reduce operational cost & monetize at location behavioral data.

    Airports
  • Convention Centers

    Using Proximity MX at your convention center, you can gain actionable insights into attendee in-venue behavior and engage with them real-time. Connect the dots between the physical & digital experiences and integrate them into a seamless multichannel experience that is personalized for each visitor.

    Convention Centers
  • Hotels

    Proximity MX helps you recognize guests as they enter the hotel, greets them in a personalized manner, and helps provide them with personalized, relevant local area information and shopping offers, on-property offers, restaurant and activity recommendations based on past behavior.

    Hotels
  • Shopping Centers

    Proximity MX allows you to identify visitors the moment they enter the mall. This location data can be analyzed to derive powerful insights into the behavior of each visitor. It can potentially transform the way you approach marketing, contracts with retailers and even design of the mall.

    Shopping Centers
  • Retail Stores

    Proximity MX enables retailers to deliver more precise, personalized offers to customers who increasingly want stores to engage with them on their own terms, to demonstrate that they know them and their buying patterns. Create at-location, mobile-personalized engagement at a store by automatically detecting and proactively engaging smartphone users.

    Retail Stores
  • Stadiums

    Proximity MX has the potential to significantly enhance the in stadium experience to keep fans coming back. Already, a number of stadiums offer free WiFi to cater to the ‘always online’ population because fans, especially millennials, are known to exit the stadium during half-time just because they don’t have internet connectivity.

    Stadiums
Recent posts

July Systems Recognized as a Key Vendor in the WiFi Analytics Market

6th Dec 2017

Turn Your WiFi Infrastructure From A Cost Center To A Profit Center

20th Oct 2017

A CIO Checklist: 8 Questions to Ask Before Deploying WiFi Analytics at Multiple Locations

12th Oct 2017
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July Systems | 533 Airport Blvd, Suite 395, Burlingame, CA 94010 USA | +1 650 685 2460