The Current State of Location Based Services [Infographic]
In a desperate attempt to look for the next big thing in customer engagement, many businesses tend to overlook a critical capability offered by the most ubiquitous tool – the location tracking capability of the mobile devices. Thanks to customers’ obsession with smartphones, physical businesses can now get telling insights into customer behavior and preferences based on their real-time location and use Location Based Services (LBS) to engage and provide personalized experiences.
Location data is the missing part of the ‘customer analytics’ puzzle as it can reveal previously unseen patterns and improve business decisions. Physical brick and mortar businesses across industries can use location intelligence to understand and engage potential customers, fulfilling the true promise of location-based technologies – to turn every visitor into a happy customer.
The following infographic will introduce LBS technology and the endless possibilities it offers.
Our SaaS tool Proximity MX reimagines location based services by combining the power of Location Intelligence, Actionable Insights, and Mobile Engagement.