Location-based technology like Proximity MX has the potential to significantly enhance the stadium experience to keep fans coming back for more. Already, a number of stadiums offer free WiFi to cater to the ‘always online’ population because fans, especially millennials, are known to exit the stadium during half-time just because they don’t have internet connectivity
Proximity MX allows stadiums to engage with fans like never before. It allows you to identify and track each fan from the moment they enter the stadium or even the parking lot. This provides rich data that can be analyzed to derive powerful insights into the behavior of each fan and get a view of how fans move across the stadium.
While several stadiums and leagues have their native apps, Proximity MX brings at-location capability which promises a much richer experience than what an app can achieve. Right from helping fans to locate the closest parking spots to offering paid upgrades to enabling food and beverage purchases, location based technology can enhance the experience greatly compared to in-app transactions.