The Stadium Mystery
In most stadiums today, visitors are ghosts – remain completely unknown to the stadium owners.
Every stadium has a heartbeat made from billions of digital footprints left by fans and visitors.
Imagine if your stadium can be digitized
1. ConnectConnect with fans & visitors the moment they enter the stadium.
James is an anonymous fan who connects to the free WiFi on his mobile phone. Proximity MX identifies and moves James from an anonymous fan to a connected fan.
Proximity MX will automatically identify James every time he walks into the stadium in the future.
2. KnowKnow more about the fans as they move around the stadium.
Once James is connected, Proximity MX starts gathering insights based on James’s past and present location behavior at the stadium.
The data gathered from James’s visits leads to visitor at location personas and James is recognized as a fan who “likes attending games early” based on historic stadium behavior patterns.
3. EngageDeliver contextual experiences based on personas at the right time, right place, and right channel.
Using WiFi for reach and BLE Beacons for granularity, engage real-time with customers at the store. Use SMS, Email, App, and Smart Captive Portals™ to directly engage using Proximity MX or make use of our robust API service to trigger your enterprise workflows with fan location intelligence.
Upon James’s 3rd visit, he gets an engagement (an SMS engagement with a free upgrade) “Hey James, welcome back to Nova City Center! You’re eligible for a seat upgrade. Click here for more details.”
4. IntegrateEnable a truly integrated fan journey across digital and physical.
Make use of our robust API service to trigger your enterprise workflows with fan location intelligence. Get daily and weekly email updates with trends, reports and analytics on location insights across your stadiums.
A robust fan analytics and engagement strategy for your stadium starts with Proximity MX
Have a single, centralized view across all locations that is automatically in sync with your network hierarchy. Any change in the location or configuration of the access points will be automatically reflected on the dashboard. Location insights can be managed from any level in the hierarchy.
Easily identify various fans & visitors by creating tags based on their location and behavior trends in your stores. Create personalized experiences for different types of at location visitor personas.
- Gina is a season ticket holder
- James in a frequently early arriver
- Matt is a club member
- Grace is a concession zone visitor
- John likes attending football games
- Julie likes attending basketball games
Gain meaningful insights by measuring metrics such as dwell time, visits and frequency, zones visited, etc. by location and persona. Monitor trends, benchmark with other properties and predict behavior.
Quantify the impact of location activity on at-location behavior and transform location insights into business outcomes.
Smart Multi-Channel Engagements™
Engage with fans & visitors through multiple channels (SMS, Email, Native App, Captive Portal & M-site) leveraging smart location hierarchy and personas to drive real-time contextual engagements.
- Smart Captive Portal
Smart Captive Portals™
Deliver personalized engagements to fans based on their location, time, persona, relevancy and context using Smart Captive Portals™.