The Shopping Mall Blindspot
In most shopping centers today, visitors are ghosts – remain completely unknown to the mall owners.
Every shopping center has a heartbeat made from billions of digital footprints left by visitors.
Imagine if your shopping center can be digitized
1. ConnectConnect with visitors the moment they enter the mall.
Amanda is an anonymous visitor who connects to the free WiFi on her mobile phone. Proximity MX identifies and moves Amanda from an anonymous visitor to a connected visitor.
Proximity MX will automatically identify Amanda every time she walks into the mall in the future.
2. KnowKnow more about the visitors as they move around the mall.
Once Amanda is connected, Proximity MX starts gathering insights based on Amanda’s past and present location behavior at the shopping center.
The data gathered from Amanda’s visits leads to visitor at location personas and Amanda is recognized as an “frequent movie goer” based on historic shopping mall behavior patterns.
3. EngageDeliver contextual experiences based on personas at the right time, right place, and right channel.
Using WiFi for reach and BLE Beacons for granularity, engage real-time with customers at the store. Use SMS, Email, App, and Smart Captive Portals™ to directly engage using Proximity MX or make use of our robust API service to trigger your enterprise workflows with customer location intelligence.
Upon Amanda’s 3rd visit, she gets an engagement (an email engagement promoting mall’s new mobile app)
4. IntegrateEnable a truly integrated visitor journey across digital and physical.
Make use of our robust API service to trigger your enterprise workflows with visitor location intelligence. Get daily and weekly email updates with trends, reports and analytics on location insights across your shopping malls.
A robust footfall insights and customer engagement strategy for your mall starts with Proximity MX
Have a single, centralized view across all locations that is automatically in sync with your network hierarchy. Any change in the location or configuration of the access points will be automatically reflected on the dashboard. Location insights can be managed from any level in the hierarchy.
Easily identify various visitors by creating tags based on their location and behavior trends in your stores. Create personalized experiences for different types of at location visitor personas.
- Lisa is weekend visitor
- John is a weekday shopper
- James is a business lunch visitor
- Amanda is a frequent movie goer
- Carl is a bar visitor
- Jane is a commuter
Gain meaningful insights by measuring metrics such as dwell time, visits and frequency, zones visited, etc. by location and persona. Monitor trends, benchmark with other properties and predict behavior.
Quantify the impact of location activity on at-location behavior and transform location insights into business outcomes.
Smart Multi-Channel Engagements™
Engage with visitors through multiple channels (SMS, Email, Native App, Captive Portal & M-site) leveraging smart location hierarchy and personas to drive real-time contextual engagements.
- Smart Captive Portal
Smart Captive Portals™
Deliver personalized engagements to visitors based on their location, time, persona, relevancy and context using Smart Captive Portals™.