Future-proof the
Mall Experience
Bringing together location context, intelligence and mobile engagement!
LEARN MORE
CREATE AN AWESOME
SHOPPING MALL EXPERIENCE
Today, a visit to a mall is less about shopping and more about the social experience for most people. Of course, people still shop at malls; but they also visit malls just to eat, watch movies or simply ‘hang out’. The challenge for malls then is to increase footfalls, provide a superior customer experience and of course, boost revenues.
ENGAGE WITH VISITORS WHILE
THEY ARE AT YOUR PREMISES
Proximity MX is an excellent solution for malls to tackle the customer engagement challenge.

The biggest drawback of most loyalty programs run by brick and mortar businesses is that there is no opportunity to identify visitors till they approach the billing counter. But Proximity MX offers the advantage of identifying visitors the moment they enter the mall premises thereby enabling you to offer relevant deals while they are still shopping.

It provides rich data that can be analyzed to derive powerful insights into the behavior of each visitor and get a holistic view of mall activity. These insights can potentially transform the way you approach marketing, contracts with retailers and even design of the mall layout.


INCREASE ADVERTISING REVENUE
Since messages can be customized for each user, it presents a great avenue for retailers to advertise specific offers to visitors based on their location or purchase history or other demographics. For example, if a visitor has been browsing through stores on the second floor for over half an hour, it could be an opportune time for a coffee shop on that floor to offer them a coupon for a quick cup of coffee at a discounted price, through a pop up on their smart phone.
CREATE BETTER CUSTOMER EXPERIENCE
With Proximity MX, malls can significantly improve customer experience by behaving like a virtual personal guide – giving directions, telling them about new stores and offers, guiding them to the nearest restrooms etc. For example, visitors could get a listing of all the mall restaurants with current wait times and a provision to book a table through their phones. Proximity MX also provides an excellent mechanism to get feedback from visitors on their mall experience as they exit.
TRY OUT
REQUEST A DEMO
COPYRIGHT © 2017 ALL RIGHTS RESERVED
July Systems | 533 Airport Blvd, Suite 395 Burlingame, CA-94010, USA | +1 650 685 2460