IMPROVE SHOPPING MALL EXPERIENCE
WITH LOCATION BASED ANALYTICS
Today, a visit to a mall is less about shopping and more about the social experience for most people. Of course, people still shop at malls; but they also visit malls just to eat, watch movies or simply ‘hang out’. The challenge for malls then is to increase footfalls, provide a superior customer experience and of course, boost revenues.
GET FOOTFALL INSIGHTS & CUSTOMER BEHAVIOR DATA
Proximity MX is an excellent solution for malls to tackle the customer engagement challenge.
The biggest drawback of most loyalty programs run by brick and mortar businesses is that there is no opportunity to identify visitors till they approach the billing counter. But Proximity MX offers the advantage of identifying visitors the moment they enter the mall premises thereby enabling you to offer relevant deals while they are still shopping.
It provides rich data that can be analyzed to derive powerful insights into the behavior of each visitor and get a holistic view of mall activity. These insights can potentially transform the way you approach marketing, contracts with retailers and even design of the mall layout.
INCREASE ADVERTISING REVENUE
Since messages can be customized for each user, it presents a great avenue for retailers to advertise specific offers to visitors based on their location or purchase history or other demographics. For example, if a visitor has been browsing through stores on the second floor for over half an hour, it could be an opportune time for a coffee shop on that floor to offer them a coupon for a quick cup of coffee at a discounted price, through a pop up on their smart phone.