PROXIMITY MARKETING & LOCATION INSIGHTS

Bringing together location intelligence, proximity marketing and mobile engagement!
 
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INTRODUCING
Proximity MX™ is a location intelligence, digital customer acquisition and multi-channel engagement platform that enables companies to connect, know, and engage with visitors at their physical business locations.

This innovative cloud-based software platform delivers rich customer experiences and provides actionable location insights by unifying location engagement across all location technologies with unmatched reliability, while leveraging your existing infrastructure investments in the best possible way.
MULTICHANNEL CUSTOMER ACQUISITION ON WiFi
Industry’s best customer acquisition using Free WiFi Service via captive portal experience and optimized on-boarding flows.
ACTIONABLE BEHAVIOR INSIGHTS
Proximity MX interprets user’s position data, maps the activity to the user’s business identity, filters and profiles behavior patterns and provides actionable insights.
MULTICHANNEL, INSIGHTS DRIVEN ENGAGEMENT
Engage customers with a seamless multichannel LBS engagement (SMS, EMAIL, APP NOTIFY, CAPTIVE PORTAL triggered by WiFi, BLE, GPS)
DEEP ENTERPRISE ENGAGEMENT
Deeper multichannel member engagement and insights – nurture ongoing member relationships to enhance loyalty, increase sales and build greater customer retention.
Proximity MX Benefits
Line of Business or Marketing Teams
Customer Acquisition using Free WiFi via a pixel perfect captive portal
Customer Loyalty to nurture ongoing members, build greater customer retention
At-Location Customer Engagement Multi-channel engagement based on actionable insights and rules
Actionable Customer insights Deep insights into user behavior by profile, persona, enterprise identity and tags
IT/Admin Teams
Multi Level location Management to create & manage business centric locations’ engagement that is aligned to network infra.
Multichannel Notifications Captive Portals, App Notify, SMS, Email, API
Proximity Rules Powerful configurable rules engine to define actionable LBS insights
Location and Role based Access Management for improved security and location specific control
Developers
Proximity MX SDK for micro location interaction with native app
Proximity MX API For safer modifications and easy integrations with external systems
Multi Wireless Technologies WiFi, Beacons, GPS
Why Proximity MX?
Innovation
Be at the forefront of using new, leading location technologies to engage, acquire and retain customers at your location, through a cutting edge location-based mobile engagement platform.
Leverage your existing infrastructure investments and open up new revenue streams
Leverage your existing investments in WiFi or Beacon infrastructure. Open up new revenue streams and offerings through actionable customer insights.
A new level of at-location customer behavior understanding & insights
Evolve your company’s customer intelligence center. Integrating at-location data with back-end enterprise/CRM system creates a powerful customer data engine and completes the 360 degree view of the customer, providing deep insights into user behavior.
Embrace mobility. Any device, any channel, at any time
Multi-channel mobile engagement (SMS, Email, APP, captive portal notifications intelligently triggered by WiFi, BLE, GPS).
Reduce customer acquisition costs
Acquire customers at a fraction of the cost of traditional, non‐location based marketing strategies and improve your ROI.
Improved customer acquisition, retention and loyalty
By using customer location data, create a rich customer experience to acquire and maintain valuable customers.
TRY OUT
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