July Systems Collaborates with MTV Networks to Deploy Mobile Websites for VH1, COMEDY CENTRAL, Spike, CMT
Santa Clara, CA, Oct 16, 2007 - July Systems, the premier provider of mobile solutions for media, entertainment and sports brands, announced it has collaborated with MTV Networks (MTVN) to deploy mobile websites (WAPs) for several of MTVN brands, including VH1, COMEDY CENTRAL, Spike and CMT. The mobile websites, which MTVN began rolling out in March 2007, provide consumers instant access to rich, compelling music, entertainment, comedy and pop culture content via their mobile phones.

Consumers can enjoy a rich multimedia experience by browsing a wide range of appealing content, information and services on their phones. VH1 fans are able to view constantly updated entertainment news, featured artist information, the latest gossip, celebrity blogs, image flipbooks and TV schedules. COMEDY CENTRAL, Spike and CMT fans can exchange comments on mobile message boards and access exclusive show news, ringtones, wallpapers, video clips and more.

“The VH1, COMEDY CENTRAL, Spike and CMT mobile websites leverage unique features of July’s SmartMedia Solution to set a new benchmark for the way media and entertainment brands extend their presence to mobile,” said Kelvin Rowlette, EVP Global Sales and Business Development, July Systems. “One-click access from the phone, viral marketing features like “Tell A Friend”, and dynamic presentation of personalized content are just some of the ways in which we enable MTVN’s brands to acquire and retain a loyal base of “active” consumers and build a profitable mobile business.”

“MTV Networks is the world’s leading provider of entertainment programming and content on the handset,” said Greg Clayman, Executive Vice President, Digital Distribution and Business Development, MTVN. “July’s innovative technology has helped us to create engaging entertainment experiences through our mobile portals.”

The VH1, COMEDY CENTRAL, Spike and CMT channels are powered by July’s SmartMedia Solution, a comprehensive managed mobile solution for media and entertainment brands. This solution offers MTVN brands and their consumers a host of rich features:

• A patent-pending, branded “Smart Launcher” on consumers’ phones to give them one-click access to the mobile channel, resulting in easy discovery and repeat visits
• GUI-based tools such as the Smart Portal Manager that provide complete editorial control to producers to create and update the mobile channels quickly and easily
• Viral distribution options such as “Tell A Friend” that allow consumers to share their mobile experiences with friends

July’s SmartMedia Solution is designed to provide media and entertainment customers additional compelling value through a range of features including:

• Ability to deliver latest live informational feeds, content, and interactive services
• Real-time multimedia alerts that allow consumers to keep track of shows, new content, latest news, promotions and offers
• Flexibility in business models including advertising, sponsorships and consumer-paid services
• Ability to support consumer acquisition through multiple modes including on-deck, off-deck, and SMS, Web, TV or print campaigns

About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 140 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.