July Systems' Mi™ Channel Gives Network 18's Moneycontrol.com a Mobile 2.0 Upgrade
India's No.1 Financial Portal Now Offers Live Personalized, Interactive and Multi-Media Services
on the Mobile Internet to Users
Mumbai – September 10, 2008 July Systems has partnered with Network 18 to launch the next generation of their mobile portal - Moneycontrol.com. Moneycontrol.com is India’s most popular finance portal, and is part of Network 18 – India’s leading media house. July’s Mi™ Channel is the industry’s first Mobile 2.0 Platform, and powers channels for popular news, sports, business, and entertainment brands.
Mobile 2.0 is the next generation of the mobile internet. In addition to Web 2.0 attributes like social networking and interactivity it includes mobile centric characteristics like personal and real-time notifications, instant phone-to-phone sharing and always-on.
“July is delighted to partner with the Network 18 group to launch the next generation of Moneycontrol.com for consumers on mobile phones. Mobile 2.0 is all about Live, Personalized, Interactive, Socially Networked and Multimedia experiences, and is key to exponentially increased usage of the mobile internet,” said Rajesh TS Reddy, CEO, July Systems. “These user-centric mobile internet channels result in significantly increased usage, advertising inventory for publishers, and an engaged opportunity for advertisers”
Powered by Mi™ Channel, the next generation Moneycontrol.com mobile site offers the following enhanced features:
- User-Centric Experience –The service identifies and authenticates mobile users across carriers and devices. Once identified a unique portal is generated on-the-fly for each user, with content personalized for them, and formatted for their mobile device. From then on, auto-login is enabled giving them instant access to their accounts, and to enable user specific settings.
- Live: Users can access live news stories including Udayan's comments, IPO, earnings, mutual funds, and stock quotes.
- Personalized: Stock searches are personalized with the innovative Recent Search section that displays the latest price of your recent search queries.
- Interactive: Users are able to rate and comment on stories featured on Moneycontrol’s mobile site, allowing for a more involved experience.
- Multimedia: Respected industry analyst Udayan Mukherjee gives you his insight on the markets through videos.
- Synchronized Web and Mobile Experience - Moneycontrol.com users’ account logins are linked directly with Moneycontrol’s mobile site. They can manage their personal portfolios across the web and mobile with an all improved tracker.
“The Mi™ Channel Platform is incredibly powerful and flexible – it has helped us launch the next generation of Moneycontrol.com on mobile,” said Rahul Pandey, Head, Mobile 18. “The Moneycontrol.com mobile site now offers an amazing depth of financial information – unprecedented on Mobile Platforms in India.”
Availability and Access:
The next generation of Moneycontrol.com services on mobile is available to use immediately. To access the service:
- Go to m.Moneycontrol.com from a mobile phone browser
- SMS ‘MOM’ to 52622
For more information on July or Mi™ Channel, visit www.julysystems.com.
About July Systems | Mi™ - My Mobile Internet
July’s Mi™ Channel, the industry’s first mobile 2.0 platform, powers direct to mobile channels for media, sports, business, and entertainment brands. These user-centric mobile internet channels result in significantly increased usage, advertising inventory for publishers, and an engaged opportunity for advertisers. For consumers, Mi™ Channel provides live, personalized, socially networked, interactive and multi-media experiences.
Pioneers in mobile internet products, July’s multi-domain team has over a decade of experience in building and launching mobile internet products worldwide. July Systems is privately held and operates out of offices in New York, Los Angeles & Bangalore. The Mi™ Channel Platform powers some of the most popular brands in the world. They include in the United States - CBS Sports, Vh1, Fox Entertainment Group – Fox Mobile, Fox.com, Fox Reality, FX, Speed, National Geographic, Comedy Central, Nickelodeon, Indy Racing League, Lifetime, and in India - NDTV, Network 18, and Mint.
www.julysystems.com
Contact:
Venkat Srinivasan
Director, Marketing Communications
July Systems
US: +1 323 319 5119 | IN: +91 80 41105859 | venkats@ julysystems.com
About Network18
Network18 [BSE: 532798,NSE: Network18] is one of India's leading full play media conglomerates with interests in television, print, internet, filmed entertainment, mobile content and allied businesses. Through its holding in Television Eighteen India Ltd (TV18) [BSE: 532299, NSE: TV-18], Network18 operates India’s leading business news television channels, CNBC-TV18 and CNBC Awaaz. It also runs one of India’s largest Internet players - Web18, as well as one of India’s leading real time financial information and news terminals - Newswire18.
Moneycontrol.com is Asia's largest and the world's second largest financial and business portal. Moneycontrol.com with more than 200 million page views per month boasts five million users and two million registered users seeking information and guidance for all their financial needs and queries. This end-to end financial vertical offers real time coverage of all the market movements, key expert insights and the intrinsic dynamics between the various market participants.
Contact:
Rahul Pandey
Head, Mobile 18
+91 99877 77998 | rahul.pandey@network18online.com |
