Ad Management on the Mi™ Platform provides centralized management of advertising and consolidated reporting across distribution channels and ad networks. Engage your consumers with compelling Ad Products that include smart ads – video, interstitials, banners, and text. The Mi™ Platform's Ad Manager segregates inventory across multiple ad networks. It reserves inventory for direct sales, manages house ads, and remnant inventory. Comprehensive Ad Reporting with a sophisticated analytics platform provides a real-time view of the service performance, ad inventory, and key metrics.                     

A User Targeting System allows for real-time multi-dimensional behavioral analysis and tagging. These tags are used to target content or advertising. Also available is a dynamic ad server with a Multi-network Ad Gateway through which ads from individual advertisers and all major ad networks can be integrated and managed.