The User Management and Personalization System enables publishers to engage directly with their consumers.  Mi™ box, July’s patent-pending service, allows publishers to provide compelling personalization and notification services that dramatically increase usage and stickiness.

Mi™ box services provide personalized notifications for your users, and enable one-click access to their favorite topics and interests. Mi™ box allows users to receive recommended content from friends, and instantly alerts them with text messages when updates are available. This exponentially increases repeat usage.

With the Spotlight feature, you can make editorial recommendations to your users on topics of their interest, based on their usage pattern, and preferences. With Notifications, your users can receive updates on topics per their set preferences. These are delivered as SMS alerts with a link, WAP push, Web Signals, launcher/active screen wake up, and push-casting. Users can also have personalized content sections - 'My Favorites' - that include favorite user topics such as My News, My Sports, and My Teams.