Know your metrics and gain deep insight into your mobile service

As your mobile service matures and advances, you need to make the right decisions based on the detailed data and accurate analytics. Measuring and assessing the service on every parameter can be your first step.

Mi Platform’s advanced analytical and reporting capabilities provide in-depth information and analysis that helps you in intelligent decision-making. Mi™ Platform analytics provides real time insight into usage, traffic and revenue. A comprehensive dashboard allows businesses to track summarized metrics and drill down deep for further granularity. The analytics platform is extensible and can be integrated into other platforms including Omniture, Flurry and more.

• Usage analytics reports on the user behavior on a mobile site, user preferences, and locations across key attributes such as user/visitor, unique users, new and repeat users, device, operator, country, and city.
• Site analytics includes analysis based on page views, visits, top viewed pages, top exit page, top entry page, top bounce pages, site, device, country, city, operator, and time spent.
• Traffic analytics provides information on visits, visitors, traffic sources (search engine, referring sites, search engine/other site campaigns, on-deck traffic), time spent, search keywords, device, operator, country, and city.
• Ad analytics offers campaign performance measurement analysis across various mobile traffic dimensions: date, hour, device, operator, site, zone, placement, slot, campaign, country, and city.
• Campaigns assessment can be based on impression requests, impression served, impression loaded on user device, click through, and revenue.