Location Hierarchy™: Mapping Business Taxonomy to IT Infrastructure
It comes as no surprise that businesses around the world are embracing WiFi analytics. It gives them deeper insights into their customer behavior, helps them understand patterns and spurs better decision making.
While each venue owner can deploy a WiFi analytics solution at their individual business premises, the problem arises when an enterprise executive wants a complete picture of his business across locations.
How can he bring together all relevant data in one place for instant analysis?
Introducing Smart Location Hierarchy™: The Feature That Frees Up Your Precious Time
Proximity MX is a cloud based location insights and engagement platform with a dashboard that lets you access and manage the location hierarchy™ of your organization. Location hierarchy™ represents a single, centralized view across all your locations. It can consist of any location where your access points are installed – regions, campuses, buildings, floors, etc. If you have a chain of stores, you can even define a location hierarchy right upto the zone level in each of your stores.
Here’s how a typical location hierarchy™ will look like on the PMX Dashboard:
Setting up the location hierarchy™ is easy. You can either import your existing network infrastructure hierarchy to the Proximity MX Dashboard or you can set up a logical location hierarchy based on how you want to gain insights into your business. Once you define the hierarchy of your enterprise, you can import your access points and BLE beacons and add them to the new locations that have been created.
What’s So Smart about Location Hierarchy™
- Vertical Tree View: You can access a vertical tree view of your location hierarchy™ where the relationship between two distinct locations is quite apparent. Every physical location of your enterprise is represented as a part of the overall location hierarchy™ of your organization. You can select any location to view the sub locations under it and collapse it to hide them. Location insights can be managed from any level in the hierarchy.
- Business hierarchy mapping: The IT network hierarchy can be mapped to your business taxonomy. This makes it easy for any business person to understand the organizational setup and access the relevant information.
- Easy Configuration: You can add, edit, rename or delete locations and sub-locations at any point in time. You can create groups and sub-groups by clustering together certain locations. Moreover, any change in the location or configuration of the access points will be automatically reflected on the dashboard.
- Location Specific Information: The location hierarchy™ structure also allows you to view information about access points, BLE Beacons, proximity rules, maps, and users associated with each location. You can also filter analytics by location. Say, you want to view the reports of a specific location only, you will be able to do so.
- Location Security: Executives may want to restrict certain information from other staff in the organization. In such cases, PMX allows you to assign different user privileges to different people. For example – the account admin who has unrestricted administrative rights may allow a portal designer or an access code manager access to only the sub-location they are responsible for whereas a location manager can be given full right over all the sub-locations under his designated location.
- Create Granular Engagements – Since the location hierarchy is organized down to the zone level, one can also create targeted engagements for any location. If you want to run a marketing campaign in the restaurant of a specific New York hotel on New Year’s eve, you will be able to.
Example of a Location Hierarchy for a Global Hotel Chain
You can define the location hierarchy of a large multi brand hotel chain with properties dispersed across various geographies in different ways. For example – if an international hotel chain has 5000 properties in over 100 countries and territories around the world, it can choose to organize its hierarchical structure based on geographies or brands.
A brand-based location hierarchy may look like this:
A region- based location hierarchy may look like this:
Location Hierarchy™: Manage All Your Locations from a Single Dashboard
Location hierarchy lends a definite structure to the organization of your enterprise. It also comes in handy when monitoring the performance of your WiFi network in each of the locations. You can instantly know the number of APs that have been installed in a certain location and whether or not there is any downtime in that location. Even while accessing various analytic reports from the dashboard, you can filter by your choice of location.
However, planning your location hierarchy requires a great deal of thought. There can be many stakeholders for a given location and each of them may define their location differently – some may do it on the basis of zones, some may do it on the basis of geography. It’s upto you to ask the right questions and figure out a hierarchy that works best for your business.
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