Marketing & Advertising
- MiTM Platform Datasheet
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Build Brand Loyalty Through Easy To Implement Campaigns
Pre-built modules for Marketers and Agencies:
- User interactive features: polls, blogs, comments, ratings, feedback and click-to-call
- Ad module with multiple ad units such as banner, expandable, video, sticky, interstitial and rotation
- Alerts and Push notification
- Personalization
- Couponing
- Social media integration to Facebook and Twitter
- Contests, quizzes and trivia
- Catalogues
- Photos and video interaction modules
- Authentication including 3rd party system integrations
- Tracking and analytics
Whether a marketing organization within a large company or a specialized marketing advertising agency, companies have to be where their end-consumers are – on mobile. It is the only channel which provides an always on, one-on-one relationship with the end-consumer.
According to Forrester – a leading market research firm, 75% of marketers are planning to add mobile to their marketing campaigns. How can clients accomplish this in a cost effective and scalable manner without compromising the brand value?
July Systems offers a flexible mobile platform that helps creative teams and development teams build campaign driven destination sites, landing pages and microsites quickly and effectively.
For brand owners and creative teams, the Mi™Platform offers the following benefits:
- Build loyalty by creating rich personalized and contextual experiences.
- Rapidly deploy mobile sites using rich out of the box modules and easy drag and drop tools.
- Monetize campaigns using rich advertising, session based advertising and video ads.
- Track and update live service on a continual basis using our analytics and web based tools.
In addition, the Mi™ Platform provides development teams and agencies:
- An Integrated Development Environment (IDE) to enable agencies to build custom widgets for new innovative experiences.
- Standardized tools for business users that increase efficiency by pushing decision making to those closest to the consumer.
- Centralized collaboration and project management tools that optimize management of mobile projects and accelerate time to market.
For the operations team, the Mi™ Platform provides:
- SaaS platform provides all the benefits of cloud including pay-as-you-go pricing, dynamic scaling to meet varying demands and automatic software updates at no cost to clients.
- Cross-platform support for 8000 devices that are updated on a continual basis by a dedicated team.
- End-user friendly tools that allow the in-house team to manage the lifecycle of the mobile business from developing mobile websites all the way through to tracking key metrics of success.
- Pre-integrated ecosystem consisting payment gateways, analytics, ad platform and ad-networks.
