Proximity MX enables retailers to deliver more precise, personalized offers to customers who increasingly want stores to engage with them on their own terms, to demonstrate that they know them and their buying patterns. Create at-location, mobile-personalized engagement at a store by automatically detecting and proactively engaging smartphone users.
Proximity MX enables you to fit your products into your guests’ mobile lifestyles and adapt to their technological demands and preferences. It helps recognize guests as they enter the property, greets them in a personalized manner, and helps provide them with personalized, relevant local area information and shopping offers, on-property offers, restaurant and activity recommendations based on past behavior.
The potential of the Proximity MX in educational institutions is mind boggling. The possibilities for communicating with students and staff through smartphone apps across platforms are almost endless. The Proximity MX complements the “smart classroom” and takes it to the next level. Students can receive announcements, time-tables and even their grade sheets on their mobile, reducing administrative load from the management.
Proximity MX is an excellent solution for shopping malls to tackle the customer engagement challenge. It allows you to identify and track visitors from the moment they enter the mall premises. This rich data can be analyzed to derive powerful insights into the behavior of each visitor and get a holistic view of mall activity. It can potentially transform the way you approach marketing, contracts with retailers and even design of the mall.
Location-based technology like Proximity MX has the potential to significantly enhance the stadium experience to keep fans coming back for more. Already, a number of stadiums offer free WiFi to cater to the ‘always online’ population because fans, especially millennials, are known to exit the stadium during half-time just because they don’t have internet connectivity. Proximity MX allows stadiums to engage with fans like never before.