Brian Carroll, Vice President of Media at LPGA, discusses how the LPGA uses July MX.
July Systems has been an excellent partner, helping us to complete our mobile web presence and strengthen our impact on the fashion industry. We now look forward to learning how July MX can aid us to take complete control of the mobile experiences we deliver.
In the sports and news broadcasting business, you've got to monetize your sponsorships. We knew that mobile was the wave of the future, so we became determined to evolve into a mobile-first organization. Initially, we outsourced our campaigns and mobile sites to an outside vendor and an agency. But we couldn't respond quickly enough to new opportunities. Too much lag time. Then came July MX. We were able to bring in-house complete control for monetizing sponsorships by building sites and delivering mobile experiences around key events. With July MX, we can move so much faster, spotlighting external sponsorships at a more competitive market pace.
All creative agencies need a better way to take an idea, prototype it, and present it to a client in a hurry. With July MX behind our mobile sites, we can move from concept to presentation in days – hours, if needed – and with minimal investment on our part. That frees up our creative team to work on other projects. Throughout, we're building a library of assets that can be leveraged efficiently. We have many clients where July MX is the key to meeting their needs quickly and at an attractive price point.
We always felt that the mobile opportunity was just waiting to happen. We therefore decided to act and create the platform through which content, brands and consumers can mobilize in the mobile space. Partnering with July Systems will ensure the offering is world class
