Allsvenskan wanted to add business intelligence over the IT infrastructure that is set up across their stadiums. They wanted
Unified fan onboarding across stadiums. Explore app and non app based onboarding flows with a single sign-on process.
Know who their visitors are.
Understand fan behavior within their stadiums
Influence a fan through multiple engagements and increase their Customer Lifetime Value.
Cisco Unified Wireless Network + July Systems Proximity MX (OEM’ed by Cisco as Cisco CMX Engage).
Seamless Customer Acquisition
By investing in the best location intelligence platform (Proximity MX) + world’s largest IT infrastructure network (Cisco), Allsvenskan has integrated their stadium location data into their enterprise CRM along with ticketing systems and mobile apps. This allows them to identify every visitor at the point of wifi authentication.
The Location Persona Engine provided in Proximity MX allows Allsvenskan to understand fan behavior within stadiums, identify patterns, trends and predict footfalls, dwell time and space utilization.
Through the personalized multi-channel engagement modules provided in Proximity MX, Allsvenskan has the advantage of creating engagement rules on the web dashboard.