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Majid Al Futtaim
Combining the power of predictive analytics and contextual mobile engagement
Majid Al Futtaim, a leading shopping mall and leisure pioneer across the Middle East, Africa and Asia, realized that malls’ architecture and unique interior design are not enough to sustain a competitive advantage in the industry. Proximity MX helped digitize 14 of Majid-Al-Futtaim Group’s malls and transformed the shopping experience.
ABOUT MAF An Emirati holding company based in Dubai, that as of 2015 owned and operated shopping malls, retail, and leisure establishments in the Middle East and North Africa, with operations in 13 countries.
Challenges

No central customer engagement management system

Solution

Cisco Unified Wireless Network + July Systems Proximity MX (OEM’ed by Cisco as Cisco CMX Engage).

Result

KEY HIGHLIGHTS

Contextually Smart Insights and Engagements

MAF needed the flexibility to change the look and feel of customer experiences based on festivals, campaigns, and holidays. With Proximity MX’s anytime, anywhere system, visitors could receive personalized and contextual engagements depending on who and where they were.

Business Value Added

Visitor Insights and Engagement to drive dwell time and repeat visit Drive Organic Sales and increase revenue Scalability

A Central Mechanism for Consistent Branding and Services

To stay relevant and boost growth in a digital age, MAF created a free WiFi program called MallConnect to gain real-time double deterministic visitor behavior data – with verified identity and location. With consistent branding across 14 shopping centers, MAF gave customers easy access to information and social networking sites by automatically connecting shoppers at every visit.

Business Value Added

Enhanced Visitor Experience At-location Visitor Acquisition

Tracking Campaign Success for Predictive Analytics

Success rates for digital campaigns are easily defined. MAF was looking for a platform to measure the success of at-location campaigns. With Proximity MX, they were able to measure click through rates on SMS campaigns and saw there was a better performance than Facebook ads. Using the Proximity MX dashboard, MAF could easily access location reports and analytics for real time insight into all locations.

Business Value Added

Advanced Reports and Campaign Management Data Insights and Analytics Sponsored campaigns with mall retailers

The Story So Far

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