5 Ways Location Analytics Can Improve Fan Experience At The Stadiums

19th May 2017

When talking about stadiums, two things are likely to come to mind – the adrenaline rush of the game and the crowd. Location intelligence and proximity marketing technologies that work on top of WiFi and Beacon infrastructure is now becoming a key to bringing fans back to the arena.

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Identifying fans, understanding their behavior and how they move around different parts of the arena can help stadium operators improve fan experiences and engage with them better. Here are the five ways these smart stadiums can leverage beacon analytics to optimize their fan data to improve the experience and increase revenue.

Social Media

Modern fans want to control the action. Watching the game in a stadium is more than just an event, it’s an experience that they’ll likely share with friends on social media. Statistics show that 30 percent of sports fans are active on Twitter, while 45 percent on Facebook. Snapchat is catching up to the trend.

Analytics churns all this social data to provide deep insights into fan psychology, fan demographic patterns and other correlations that can help stadium operators gauge the popularity of the game and its viability in future. Personalizing experiences based on fan knowledge helps in optimizing venue operation.

For example, the correlation of Facebook check-in to sales may also indicate that hot dog purchases were made just before and during the first inning as fans are arriving at the field. In this scenario, marketers may want to engage in pre-game marketing campaigns with concession discounts.

Big Data Visualization

One of the most important uses of analytics is in helping stadiums upsell beyond tickets. Analytics aggregates fan data across sources like mobile apps, social media, etc. Data insights help create fan segments. Further, it empowers stadium marketers to launch highly- targeted campaigns with personalized offers. Apart from increasing the sale of tickets, analytics can provide information on whether or not season ticket holders actually attended games or resold their tickets. At any given time, beacon analytics can collate data like which sections have the most revenue and generate sales reports, revenue reports, etc.

The In-Stadium to At-Home Experience

Watching the game from the comfort of a home has become quite common. There’s no traffic hassle or trouble finding parking. Combine this with the accessibility of food and a bathroom just a step away – it’s an almost perfect setup to watch the game. But, what if all these inconveniences that affect someone’s experience disappeared? To avoid parking problems and long queues, stadiums can use insights generated through analytics to avoid such laggards. Engagements could provide real-time updates on restroom wait times, parking and any additional factors that could dampen the experience and ease congestion at the venue.

Location Hierarchy

So what happens to fans once they reach the stadium and enter through the gate. Wouldn’t it be great to know which area of the stadium they visit first? Is it the merchandize section or the refreshments? Which facility in which part of the stadium is most crowded and which have long queues? Above all these factors, how long did visitors stay for the game? Beacon analytics can provide you with all these answers and more.

Meaningful Engagements for Fans

Stadiums can engage with fans based on who they are, where they are, what they’re doing, and how long they’ve been doing it. Deliver personalized mobile experiences based on user location and behavior.

Technology and digitization are revolutionizing many industries, but the way it’s impacted the fan experience is drastic. A huge deployment of beacons across stadiums can smartly organize at location fan data to bring deeper insights into user demographics and at-location behavior for stadiums to provide meaningful game day experiences.

Want to digitize your stadium to improve fan experience? Proximity MX, a cloud-based location analytics, and engagement platform can help you do that with ease. Click the below button to learn more:

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