July Systems is a leading mobile media company. July’s Mi™ Platform help brands publish and distribute on the mobile internet, monetize inventory, and personalize services for consumers. It is the industry’s first Mobile 2.0 publishing platform and powers several premium Media, Entertainment, News, and Sports brands. These user-centric mobile internet channels result in significantly increased usage, advertising inventory for publishers, and an engaged opportunity for advertisers. The Mi™ Platform is comprised of Publishing & Distribution, Ad Management, and User Management & Personalization modules.

July Systems also offers Mi™ Channels, a co-branded program in India that allows publishers to efficiently reach and engage with consumers countrywide on the mobile internet.

Pioneers in the mobile internet space, July Systems’ multi-domain team have over a decade of experience in building and launching mobile internet products worldwide. July Systems is privately held and operates out of offices in New York, Los Angeles & Bangalore.

The Mi™ Platform powers some of the most popular brands in the world. They include in the United States: CBS Sports, Vh1, Fox Entertainment Group – Fox Mobile, Fox.com, Fox Reality, FX, Speed, National Geographic, Comedy Central, Nickelodeon, NBA, NASCAR, PGA Tour, GOLF.com, Indy Racing League, NBC Sports, Travel Channel, Travel + Leisure Magazine, Lifetime Network, and in India: NDTV - NDTV Profit, NDTV Cricket Network 18 – IBNLive, Moneycontrol.com, CricketNext.com, HT Media’s Mint – an exclusive partner of the Wall Street Journal, and the Times Group - Zoom TV.

Mi™ , Mi™ Platform, Mi™ box, Mi™ Channels and Mi™ Studio are trademarks of July Systems.