News Room
July Systems Teams up with Univision to launch Marcador iPhone Application
July Systems Teams up with Univision to launch Marcador iPhone Application
Los Angeles, Calif., January 20, 2011 – July Systems (www.julysystems.com), the leading provider of cross-platform mobile solutions to businesses worldwide, today announced the launch of the new Univision Marcador App on iTunes Store. This is the first of a series of application for each of the major smart phone OS and tablets tailored to Latin American sports enthusiasts, Marcador was built on July Systems’ extensible Mi™ Platform which provides multi-platform app and mobile website solutions for over 80 acclaimed media brands.
Last year, July Systems partnered with Univision Interactive Media, Inc., to create the Univision Fútbol app which enjoyed great success as the #1 downloaded app under the Sports category within 5 days of launch. The app provided direct access into Univision’s World Cup coverage from South Africa and featured news, photos, extensive video coverage and match results of leagues and tournaments from around the world. It’s “Mi Fútbol” feature offered a personalization tool that allowed fans to follow their favorite soccer teams and players.
“We are excited to broaden our partnership with Univision. Releasing our latest product with Univision will spur the next leap to our international business and brand development efforts” said Kelvin Rowlette, President and General Manager for July Systems.”The Mi™ Platform helps businesses build, distribute, monetize, manage and measure their mobile internet offerings globally. This allows them to focus on growth in their core areas and leave the heavy lifting required to manage a sustainable mobile internet presence to Mi™ Platform.”
The Marcador Univision app allows its users to follow real-time updates, live game stats, schedules and results across major US and international sports, including the NFL, MLB, MLS and NBA. Like the Univision Fútbol Applications, the Marcador application will be customizable to provide users one-click access to their favorite sports, leagues and teams. The app is currently is rated 4+ stars
The Marcador Univision App is available for free from the App Store on iPhone and iPod touch, at www.itunes.com/appstore, or on the Univision iTunes page at www.iTunes.com/Univision.
About July Systems
Founded in 2001, July Systems is a leading pioneer of the mobile media industry. July Systems’ Mi™ Platform offers end-to-end solutions that enable brands to publish, distribute and monetize inventory and personalize services for consumers on the mobile internet. The Mi™ Platform is the industry’s first next-generation Mobile 3.0 publishing platform that offers innovative features such as cross-platform publishing and distribution, custom app development, free, Freemium & premium model based monetization, and Personalized push based customer relationship management. Pioneers in the mobile internet space, July Systems’ multi-domain team has been building and launching mobile internet products worldwide since the very first days of the mobile internet. July Systems is privately held and operates out of offices in New York, Los Angeles & Bangalore. For more information, please visit: www.julysystems.com.
Mi™, Mi™ Platform, Mi™ box, Mi™ Channels and Mi™ Studio are trademarks of July Systems.
PR & Media Contact for July Systems:
Sarah Miller or Thao Le
Axis Public Relations
E: smiller@axismarketingpr.com or thao@axismarketingpr.com
T: 310.276.2220
