A large US cable television news giant licensed July Systems' Mi^TM Platform Studio tool to rollout a new mobile program. Specifically, the company wanted to create dedicated mobile experiences in response to pivotal events as they unfold.

The App Internet - the growing universe of mobile applications is dramatically changing the face of the Web and is forcing today's leading technology vendors to adapt to a new business environment, according to Forrester Research.

Two of the biggest game-changers for the rest of this year and beyond are the continued rise of media tablets and 4G LTE wireless network infrastructure, according to ABI Research, a market intelligence company specializing in global connectivity and emerging technology.

It is no secret that there are technical challenges with creating and delivering ads and content on tablets.

When formulating their mobile strategy, some companies are still debating the merits of a mobile-optimized web site compared to mobile apps. A strong argument can be made for each side, which is why the one-or-the-other decision making process is outdated.

Increasing consumer adoption of smartphones has lead to expanding usage of the mobile web and mobile apps, as well as a boom in mobile search, mobile advertising and mobile commerce. However, many brands, retailers and publishers are missing out on..

Global mobile traffic is projected to grow at an astonishing 26X over the next five year. As smartphone adoption increases exponentially, mobile usage is experiencing rapid growth, especially the use of the mobile web and cross platform mobile apps.